Brazil adds 2.86 million satellite TV subscribers in 2012
Monday, January 28th, 2013According to Brazil’s Agência Nacional de Telecomunicações (Anatel), the country’s pay TV subscriber base ended 2012 at 16.2 million, with more than 3.4 million new subscribers being added during the year – an annual growth rate of 27.0%.
In the fourth quarter 790 thousand new subscribers were added, with satellite once again taking the lion’s share with 687 thousand net additions. Satellite added 2.86 million for the year as a whole and Oi overtook Telefônica/Abril to become the third largest pay TV operator in the country by subscriber count.
New subscribers Total (January Annual Year subscriptions to December) Growth (%) ---- ------------- --------------- ---------- 2007 5,348,571 765,446 16.70 2008 6,320,852 972,281 18.18 2009 7,473,476 1,152,624 18.24 2010 9,768,993 2,295,517 30.72 2011 12,744,025 2,975,032 30.45 2012 16,188,957 3,444,932 27.03
Pay TV subscribers by technology:
2011 2012 Change Change ---------- ---------------------------------------------- 4Q 2012 4Q 2012 4Q 1Q 2Q 3Q 4Q v, 3Q 2012 v, 4Q 2011 ---------- ---------- ---------- ---------- ---------- ---------- ---------- MMDS 240,562 217,729 189,658 163,895 142,113 -21,782 -98,449 Cable 5,518,127 5,714,957 5,893,447 6,074,535 6,199,159 124,624 681,032 DTH 6,984,810 7,738,880 8,448,529 9,157,412 9,844,090 686,678 2,859,280 Others 526 3,841 3,549 3,593 3,595 2 3,069 ---------- ---------- ---------- ---------- ---------- ---------- ---------- Total 12,744,025 13,675,407 14,535,183 15,399,435 16,188,957 789,522 3,444,932
Pay TV subscribers by operator:
2010 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 ---------- ---------- ---------- ---------- ---------- ---------- NET/Embratel 5,338,151 6,997,382 7,452,659 7,824,438 8,167,899 8,494,999 SKY/DIRECTV 2,552,039 3,796,614 4,138,215 4,475,837 4,771,011 5,038,863 Oi 402,062 351,183 395,574 486,539 603,471 748,758 Telefônica/Abril 486,292 545,824 530,121 496,429 615,166 594,907 GVT 0 32,136 127,218 219,896 351,408 425,635 Algar Telecom 81,229 93,984 98,152 104,937 108,994 112,984 ViaCabo 84,075 96,646 99,338 101,067 104,032 106,916 Others 659,403 668,686 672,466 663,041 677,184 665,895 ---------- ---------- ---------- ---------- ---------- ---------- Total 9,768,993 12,744,025 13,675,407 14,535,183 15,399,435 16,188,957
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