TalkTalk connects 80,000 TV subscribers in first three months since launchTuesday, February 5th, 2013
80,000 TV subscribers connected and strong momentum in Q4; ~30% of TV subscribers new to TalkTalk with balance upsold from Essentials and Plus
TalkTalk Telecom Group plc has released the Interim Management Statement for the third quarter of its 2012/13 financial year.
The successful launch of our TV proposition saw 80,000 subscribers connected in the first three months, with momentum strengthening as expected, through the current quarter. We have increased installation capacity to 10,000 per week as our engineering team has become more familiar with the process. Additionally, we have now begun to trial a self-install process for TV.
Whilst it is still too early to draw conclusions about the mix of TV customers and content take-up, we are highly encouraged by the initial trends and customer feedback*
- 8 out of 10 TV customers use TalkTalk TV as their main TV service, rather than as a second box
- Breadth of on-demand content, seven day catch-up and PVR functionality are amongst the most frequently cited features that customers value over their previous TV service
- 7 out of 10 customers who upgraded from Phone and Broadband said they were more likely to stay with TalkTalk beyond their contract terms than they would have been before taking TV
Quarterly Metrics (thousands):
Q3 11/12 Q4 11/12 Q1 12/13 Q2 12/13 Q3 12/13 -------- -------- -------- -------- -------- TV - - - - 80
* ICM Research, January 2013, 1,007 respondents
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