Expway eMBMS Solution Allows Mobile Operators to off-Load Mobile Traffic by 20%

Friday, February 22nd, 2013 

PARIS — Mobile World Congress 2013 — Expway is proud to launch the 5th generation of its Mobile Broadcast software, the eMBMS solution, at the Mobile World Congress 2013. The solution enables Mobile Operators to broadcast any content, live or on-demand, at their LTE network.

The reason for Carriers’ interest is clear: In 2016, 70% of the total mobile traffic will be video content. eMBMS allows carriers to reduce significantly the costs when delivering Live TV, and it can also be used to create new innovative subscription-based or pay-per-view services by using Push VOD and filecasting.

It is estimated that eMBMS will allow carriers to offload 20 percent of their traffic. As a concrete example, an operator can save 12% of its Youtube traffic, just by caching the 20 most viewed videos and transmitting them using eMBMS.

Expway’s eMBMS solution is composed of a Device Middleware, a DASH Video Player and a BM-SC Server. The solution smoothly integrates with operators existing OTT services as it relies on DASH video protocol.

The company announces that its solution has been selected and is powering several trials in the US, Europe and Asia, and has also been selected for a commercial service that will be launched in Asia, in 2013.

About the eMBMS Solution

The eMBMS Device Middleware controls the eMBMS LTE modem, receives and decodes the eMBMS streams. It stores or displays the received content through a separate Video Player.

The eMBMS DASH Video Player resides next to the Middleware and is used to play all unicast and broadcast video streams compatible with the newly adopted DASH standard. It uses devices hardware acceleration for best performance.

The eMBMS BM-SC Server handles the service layer at the eMBMS network, allowing the Carrier to push files and delivers live TV streams, on its LTE network, by using broadcast.

Visit Expway at MWC 2013 : booth E100, Hall 5

Links: Expway