LG Electronics Designs Genesis Microchip's 'Douglas' SoC into New Digital TV Platforms

Volume Production of Douglas Commences with Multiple LCD and Plasma Digital TVs Targeted for Europe

SANTA CLARA, Calif. & LAS VEGAS — Genesis® Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for flat-panel TVs, monitors, and other consumer display products, today announced that it has begun volume shipments to LG Electronics of its Douglas Digital TV controller to power LG’s new LCD and Plasma Digital TV platforms. LG’s Douglas-based designs include 50-inch Plasma HDTVs, model 50PG60XX and 42-inch LCD HDTVs, model 42LG60XX scheduled to be available in Europe beginning in February 2008.

Douglas offers superior 10-bit video quality processing, picture-in-picture channel processing, dual HDMI/HDCP 1.3a inputs, improved 3D Y/C TV decoder, and full DVB-T support. The combination of high system integration, reliability and a rich feature-set that incorporates support for all flat-panel display resolutions including full HD/1080p with the most advanced Faroudja video processing establishes a new bar for flat-panel displays.

“With Douglas and its most advanced Faroudja video processing technologies, combined with industry-leading integration and a comprehensive feature set, LG Electronics is leading the market in terms of overall quality and functionality with its new DTV products,” said Mr. B.G. Kang, vice president Digital TV systems, LG Electronics. “In addition, Genesis offered outstanding, extremely responsive technical support, enabling a quick and seamless market entry.”

“LG Electronics has always been at the forefront of innovation and design. We are pleased to have worked with LG to create these high caliber digital TV platforms for the European market,” said Graham Loveridge, vice president of TV Marketing, Genesis Microchip. “We look forward to continuing to collaborate with this top tier TV provider as it continues to deliver premium quality DTVs to market.”