Major U.S. multi-channel video providers added about 170,000 subscribers in 2012
Monday, March 18th, 2013Cable Providers’ Losses About 185,000 Fewer Than in 2011
DURHAM, NH — Leichtman Research Group, Inc. (LRG) found that the thirteen largest multi-channel video providers in the US — representing about 94% of the market — acquired over 170,000 net additional video subscribers in 2012. Annual net multi-channel video additions in 2012 were about 230,000 fewer than in 2011.
The top multi-channel video providers account for over 94.7 million subscribers — with the top nine cable companies having 51.3 million video subscribers, satellite TV companies having over 34.1 million subscribers, and top telephone companies having 9.3 million subscribers.
Other key findings include:
- The top nine cable companies lost about 1,415,000 video subscribers in 2012 — compared to a loss of about 1,600,000 subscribers in 2011
- The top telephone providers added 1,300,000 video subscribers in 2012 — compared to 1,505,000 net additions in 2011
- Satellite TV providers added 288,000 video subscribers in 2012 — compared to 496,000 net additions in 2011
“The overall market for these top multi-channel video providers grew by less than 0.2%, adding about 170,000 subscribers in 2012, with subscriber losses for cable providers offset by gains for Telco and satellite TV providers,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “In this saturated and competitive market, it has become a contest over market share. Cable providers now have a 54% share of the top multi-channel video subscribers in the US, compared to a 58% share two years ago.”
Subscribers Net Adds Multi-channel Video Provider at end 2012 in 2012 ---------------------------- ----------- ----------- Cable Companies Comcast 21,995,000 (336,000) Time Warner 12,218,000 (525,000) Charter 4,158,000 (156,000) Cablevision 3,197,000 (53,000) Suddenlink 1,211,200 (37,800) Mediacom 1,000,000 (69,000) Cable ONE 593,615 (27,808) Other Major Private Cable Companies* 6,935,000 (210,000) Total Top Cable 51,307,815 (1,414,608) Satellite TV Companies (DBS) DIRECTV 20,084,000 199,000 Dish Network 14,056,000 89,000 Total Top DBS 34,140,000 288,000 Telephone Companies Verizon FiOS 4,726,000 553,000 AT&T U-verse 4,536,000 745,000 Total Top Phone 9,262,000 1,298,000 ---------------------------- ----------- ----------- Total Multi-channel Video 94,709,815 171,392
Sources: The Companies and Leichtman Research Group, Inc.
* Includes LRG estimates for Cox and Bright House Networks
Net additions reflect pro forma results from system sales and acquisitions
Top multi-channel video providers represent approximately 94% of all subscribers
Top cable companies do not include WOW
Company subscriber counts may not solely represent residential households
Note that LRG consumer research finds that about 1% of households subscribe to both cable and DBS
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