Telenor selects Ericsson for Multiscreen TVThursday, April 4th, 2013
Multi-screen TV for Telenor’s Swedish viewers
- Telenor Sweden selects the Ericsson Multiscreen TV solution for its customers, replacing the legacy platform
- Ericsson’s Multiscreen TV platform will provide the basis of Telenor Sweden’s future TV and media services
- Solution enables Telenor Sweden to deliver content to a wide range of connected devices and to meet consumer demand for multi-screen
In response to the rapidly evolving TV market in Sweden, there is a need for operators to offer rich and immersive TV and media experiences to remain at the forefront of the industry. Telenor Sweden has partnered with Ericsson (NASDAQ:ERIC) to address this and deliver the next generation, multi-screen TV experiences that consumers demand.
The systems integration and deployment of this solution will ensure that Telenor Sweden’s TV subscribers are able to enjoy a rich variety of interactive TV experiences across a complete range of devices, and will further advance the operator’s leading position in mobile, broadband and TV services.
The Ericsson Multiscreen TV solution will future-proof Telenor Sweden’s TV infrastructure and provide the cornerstone of the operator’s future video services. Providing its solution for multi-screen TV, as well as its consulting and systems integration expertise, Ericsson will help Telenor to expand its current TV offering with new enhanced TV services such as catch-up TV on multiple screens and devices, companion screen interaction with content for advanced search and social activity.
“Sweden is a highly advanced TV market, with a proliferation of OTT providers using Sweden as a pilot market for new TV services. Meeting our customers’ expectations for TV services on any devices, anywhere through a solution that offers consistent, high quality TV experiences is imperative,” said Mats Lundquist, Director Broadband & TV Telenor Sweden. “Ericsson’s considerable experience and innovative TV solutions will help us ensure that Telenor’s customers get the TV experience they desire.”
As the most scalable and flexible solution on the market, the Ericsson Multiscreen TV solution is a complete end-to-end solution for the management and delivery of video services across all screens, enabling rich, blended consumer experiences on all devices.
“Telenor is committed to meeting consumer demand for rich TV services and we are pleased to provide the solutions that help it achieve this. Our vision for the future of television is based on the knowledge and expertise we have gained from decades of pioneering digital TV technology and on our unique insight into what consumers want from their media experiences,” said Ove Anebygd, Vice President and Head of TV, Ericsson. “With the open, award-winning Ericsson Multiscreen TV solution, Telenor can confidently evolve to provide the new TV experiences, across all devices, that its customers will expect and desire.”