CWC launches pay TV in Cayman IslandsMonday, April 22nd, 2013
First ‘quad play’ services in Caribbean
LIME, the Caribbean division of Cable & Wireless Communications (CWC), has introduced pay TV competition to the Cayman Islands with the launch of its ‘LIME TV’ service.
LIME TV, first introduced by the business in Barbados, is delivered over a broadband connection via a set top box, or connected device, in the customer’s home.
Customers can purchase LIME TV independently, or as part of a package including mobile, broadband and fixed line services. LIME is the first telecommunications provider to offer ‘quad play’ in the Caribbean, which is expected to help increase the loyalty of its customer base.
LIME TV broadcasts over 120 basic and premium channels in the Cayman Islands – more than double the number of channels available on the competitor’s service.
Channels include the major US networks (ABC, CBS and NBC), movies, sports, lifestyle, news and children’s. Customers can also subscribe to specialist film and sports channels.
LIME has tailored the product to the Cayman Islands market by working with local content producers to broadcast several hours of programming each week. LIME TV also includes a Filipino channel – people from the Philippines are the second largest group of foreign workers in Cayman. LIME has also signed an agreement with HBO to broadcast a special package of its channels including HBO Caribbean.
The Cayman Islands service launch adds to pay TV services offered by CWC in Panama, Monaco, Barbados and St. Lucia. CWC also offers mobile TV in Jamaica.