T-Home and MinDig TV Extra gaining market share in Hungary
Friday, April 26th, 2013According to the data released by Hungary’s Media and Infocommunications Authority (Nemzeti Média- és Hírközlési Hatóság – NMHH), in March 2013 the number of households with digital television subscriptions at the country’s largest broadcasters was 1,895,200, up from 1,863,293 in March 2012.
Satellite (and Hello Digital MMDS) subscribers accounted for 915,895 of the digital total with cable and IPTV accounting for 891,314, and Antenna Hungária’s MinDig TV Extra DTT service making up the remaining 87,991.
The flash report is based on data provided on a voluntary basis by Hungary’s largest broadcasters and covers approximately 88 percent of the subscription television services market.
The service providers featured in the flash report are Magyar Telekom Nyrt., Invitel Zrt., UPC Magyarország Kft., DIGI Kft., PR-TELEKOM Zrt., Tarr Kft., ViDaNet Zrt., PARISAT Kft., Hello HD Kft., UPC DTH S.Ã .r.l. and Antenna Hungária Zrt.
Pay TV subscribers (major operators)
2012 ------------------------------------------ March June September December --------- --------- --------- --------- Cable TV, IPTV 1,863,293 1,860,059 1,884,489 1,907,160 Digital 725,548 758,913 788,678 835,785 DTH, MMDS 923,968 924,361 920,283 917,863 DTT 57,283 65,012 73,185 82,780 --------- --------- --------- --------- Total 2,844,544 2,849,432 2,877,957 2,907,803 Digital 1,706,799 1,748,286 1,782,146 1,836,428 Estimate for all operators 3,222,000 3,221,000 3,251,000 3,281,000 2013 --------- March --------- Cable TV, IPTV 1,927,277 Digital 891,314 DTH, MMDS 915,895 DTT 87,991 --------- Total 2,931,163 Digital 1,895,200 Estimate for all operators 3,302,000
Market shares (relative to the estimated total for all operators)
2012 2013 ------------ ----- June Dec. March ----- ----- ----- UPC (wired, satellite) 26.8% 26.7% 26.7% T-Home (wired, satellite) 22.8% 22.9% 23.2% DIGI (wired, satellite) 23.2% 23.2% 23.1% Invitel (wired) 3.2% 3.3% 3.4% Tarr (wired) 3.2% 3.1% 3.0% MinDig TV Extra (DTT) 2.0% 2.5% 2.7% PR-TELEKOM (wired) 2.7% 2.6% 2.5% ViDaNet (wired) 2.6% 2.5% 2.4% Hello HD (wired, MMDS) 1.3% 1.3% 1.2% PARISAT (wired) 0.6% 0.6% 0.6% Other service providers 11.5% 11.4% 11.2%
wired = Cable TV and/or IPTV
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