Simple.TV adds Rovi Entertainment Store

Simple.TV and Rovi Entertainment Store Collaborate to Add Live & Recorded Broadcast Television Capabilities; Integrated platform to enable discovery and access to live TV, recorded TV, paid VOD and streaming VOD for Rovi entertainment store customers

WASHINGTON, DC — Simple.TV and Rovi Entertainment Store (RES) today announced a collaboration that is designed to enable Rovi Entertainment Store customers to deliver live TV and Cloud DVR functionality from within their RES-powered applications and accounts when paired with a Simple.TV. By integrating live TV, cloud DVR and video-on-demand, the combined solution will be capable of providing consumers access to multiple episodes of popular TV programs across seasons, helping to fuel content sales and eliminate the need to hunt across services to find the best content.

Designed as the world’s first streaming DVR, the award-winning Simple.TV bridges the gap between over-the-top streaming video and broadcast TV. The Rovi Entertainment Store is enabling retailers, service providers, CE manufacturers, and content owners to offer over-the-top (OTT) storefronts. The collaboration is designed to provide a comprehensive solution for users looking to consume premium content via the Rovi Entertainment Store as well as watch, pause and record Live TV content via Over the Air HDTV channels as well as Clear Cable (QAM) sources.

“Our collaboration with Simple.TV will enable our customers the ability to expand the services they offer to include live and recorded broadcast content,” said David Cook, General Manager, Rovi Entertainment Store. “Simple TV’s innovative cloud platform for TV everywhere is an ideal complement to our VOD value proposition.”

Storefronts powered by Rovi Entertainment Store allow consumers to discover, purchase, manage, and enjoy a broad range of new movies and TV shows on multiple platforms and devices. Rovi Entertainment Store includes white-label storefronts and playback client SDKs, cloud services, UltraViolet support, an advanced adaptive streaming format – DivX Plus Streaming™ – as well as content licensing, management, and marketing services.

“We’re thrilled to be working with Rovi Entertainment Store to enable consumers to easily ‘binge-view’ their favorite shows across seasons and content windows – from subscription to VOD to DVR and ad-supported live content,” said Mark Ely, Simple.TV CEO. “It’s a great entertainment content combination.”