LG Electronics selects Cognitive Networks to enable enhanced TV capabilities on Smart TVsWednesday, August 28th, 2013
Cognitive Networks’ New Engage™ Real-Time Data Service, Powered by ACR Technology, Transforms the Way Viewers Consume TV
SAN FRANCISCO — Cognitive Networks, a market leading provider of real-time data services that power Enhanced TV on Smart TVs, today announced LG Electronics will be the first to integrate Cognitive Networks’ real-time data service on its Smart TV platform, enabling a more robust “Enhanced TV” experience for consumers.
Enhanced TV allows viewers to run applications that augment the TV viewing experience on Smart TVs. The implementation of Cognitive Networks’ technology on LG Smart TVs initiates a fundamental transformation of the way viewers consume TV, while delivering a platform for content producers and TV networks to increase viewer engagement and grow their audiences.
Engage is a cloud-based data service that provides real-time event triggers to application providers. Powered by proprietary Automatic Content Recognition (ACR) technology, the triggers are accurate to the second and allow application providers to launch opt-in based applications on LG Smart TVs used in the U.S., which are intelligently synchronized with live or time-shifted television. Consumers that choose to launch the applications will enhance their TV viewing experience with a variety of fun and interactive capabilities.
“The integration of Engage into the LG Smart TV platform opens the door to greater opportunities for many stakeholders and fuels the growth of a more vital Smart TV ecosystem,” said Michael Collette, CEO of Cognitive Networks. “Engage aligns with LG’s ‘Life’s Good’ mission and complements LG’s leadership in bringing innovative Smart TV applications to consumers. We are looking forward to revolutionizing the Smart TV industry with this collaboration.”
Consumers will have complete control of the apps they launch and access, ranging from ordering a pizza, responding live to opinion polls, interacting with reality shows in real time, and engaging with a variety of new social TV options based on today’s popular social media platforms – all using the intuitive LG Magic Remote.
With Enhanced TV, content producers and TV networks can push deeper engagement for increased brand value by boosting viewership, watch time and new audiences, while advertisers will be able to pinpoint what viewer’s interests are and provide more targeted advertisements based on their preferences.
LG’s 2013 and 2012 Smart TVs now incorporate Cognitive Networks’ Engage Enhanced TV capabilities to enable LG’s LivePlus synchronous TV service for applications such as the new SHO Sync app, just launched by SHOWTIME® on LG Smart TVs.