IPTV in 10% of global TV households by 2018

Wednesday, September 4th, 2013
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IPTV to add 100 million subscriptions

Covering 97 countries, the number of homes paying for IPTV will rocket to 167 million by end-2018, up from 69 million at end-2012 and from only 13 million at end-2008, according to a new report from Digital TV Research.

Global IPTV Forecasts

                                   2012       2013       2018
                              ---------  ---------  ---------
TV households (000)           1,438,918  1,461,553  1,580,224
Pay IPTV subscribers (000)       69,369     88,294    167,247
          
Pay IPTV subs/TV HH                4.8%       6.0%      10.6%
          
Revenues ($ million)             12,041     14,224     21,321

Source: Digital TV Research

Simon Murray, author of the Global IPTV Forecasts report, said: “This means that IPTV penetration will exceed 10% of TV households by 2018, more than double the 2012 figure and up from only 1% in 2008. IPTV revenues [from subscriptions and on-demand] will grow to $21.3 billion by 2018, up from $12.0 billion in 2012 and $2.8 billion in 2008.”

From the 98 million subscribers to be added between 2012 and 2018, 71 million will be in the Asia Pacific region – or 73% of the new subscribers. Asia Pacific will account for 64% of global pay IPTV subscribers by 2018.

Top five countries by paying IPTV subscribers (000)

               2012                 2018
-------------------  -------------------
China        23,032  China        76,000
USA           9,882  USA          13,903
France        5,974  France        7,398
South Korea   4,759  South Korea   6,859
Japan         3,670  Russia        6,759

Source: Digital TV Research

Half of the top 10 IPTV countries by subscribers were in the Asia Pacific region by end-2012. Already the world leader, China will supply 76 million (46%) of the 2018 total, up from 23 million (33%) in 2012 and only 1.1 million (8%) at end-2008. India will contribute 4.7 million IPTV subscribers by 2018, up from only 153,000 at end-2012. Strong growth is also expected in Russia.

IPTV revenues will climb to $21.3 billion in 2018, up from $12.0 billion in 2012 and $2.8 billion in 2008. Asia Pacific’s share of the global total will increase from 13% in 2008 to 34% by 2018 – just behind North America.

From the $9.3 billion additional revenues to be created between 2012 and 2018, the US will provide $1.9 billion. The Asia Pacific region will contribute an extra $4.0 billion, led by China ($1.7 billion more) and Japan ($1.1 billion).

The US will remain the largest IPTV revenue earner by taking 30% of the 2018 total (down from a 40% share in 2008). France will drop from second place in 2012 to fourth by 2018. China will take second place in 2018, with revenues nearly quadruple the 2012 figure.

More: Global IPTV Forecasts

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