Orange chooses Norigin Media's Hybrid Apps

NORIGIN MEDIA Signs Global Agreement with Orange (FRANCE TELECOM)

OSLO — NORIGIN MEDIA, a TV Everywhere company that enables multi-screen TV services and products, today announced the signing of a global agreement with Orange (France Telecom) on a corporate level. With this partnership, the Orange Group will deploy NORIGIN MEDIA’s Hybrid Apps product across key markets.

NORIGIN MEDIA’s Hybrid Apps can be localised, allowing consumers of Orange TV services to have OTT (over-the-top) access to TV and video content seamlessly across multiple internet connected devices including smart phones, tablets, PCs, connected TVs and game consoles.

“We are happy to announce that Orange has chosen our Hybrid Apps product. Orange already has successful existing IPTV services and we hope that our applications will help evolve premium video consumption across popular video enabled devices. Our company has provided the entire value chain for hosting streaming TV services for nearly 10 years. This sets us apart and helps us stay ahead within an evolving ecosystem,” said Ajey Anand, Chief Commercial Officer at NORIGIN MEDIA.

A single mediation layer called the Media Access API allows for unified integration of NORIGIN MEDIA´s Hybrid Apps product suite to any video platform managed by broadcasters and network operators. The Hybrid Apps utilise the benefits of HTML5 within natively coded applications for common implementation across multiple devices, offering a quick time to market across a growing number of internet connected screens. The multiscreen apps product also offers operators the benefit of supporting plugins for DRM solutions across the device range.

NORIGIN MEDIA will exhibit at the IBC in Amsterdam, September 13th-17th, at the Connected World, Stand 14.272.