International Datacasting teams with Irdeto for MDU market

Thursday, September 12th, 2013 
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International Datacasting Teams With Irdeto To Deliver End-to-End Solution For Pay TV Operators

As global demand for satellite and digital cable services surges, International Datacasting (TSX: IDC) and Irdeto (JSE: NPN) have joined forces to provide a seamless solution for overcoming the hurdles facing pay TV operators in fast-growing markets. The two companies will demonstrate their offerings at the IBC 2013 show, September 13-17 at the RAI Amsterdam.

The partnership, which leverages Irdeto Media Protection, enables pay TV operators to launch new IP-based services and add subscribers within Multi-Dwelling Units (MDUs) while providing industry-leading content protection and revenue security. As a result, pay TV operators can significantly increase their subscriber base and revenue. Irdeto and IDC plan to complete integration and testing of these solutions before the end of this year.

Whether it’s via cable, satellite, terrestrial, IP, mobile or hybrid networks, Irdeto’s flexible family of media protection Multiscreen and revenue assurance solutions enable broadcasters to easily deploy new TV services and support new devices without interrupting existing subscriber services or compromising their digital assets. The company’s Media Protection suite ensures content is protected whether on managed or unmanaged devices, including STBs, mobile phones, tablets, computers, connected TVs or game consoles. Irdeto’s Revenue Assurance offering mitigates piracy on multiple platforms, preventing revenue loss and generating business intelligence. Irdeto’s Multiscreen solution increases customer loyalty by providing a personalized user experience that allows consumers to easily find and enjoy content on any device or network. With this full breadth of solutions for pay media available, the Irdeto and IDC partnership is poised for future collaboration and growth.

IDC’s Digital Tattoo™DTH Over IP Gateway extends DTH service coverage across IP networks. It enables direct-to-home (DTH) satellite operators to offer services to residential customers over a standard Ethernet network. This approach is easy and cost-effective to implement, and allows the DTH operator to access a large and growing market while enabling the MDU owner to offer residents lucrative additional services like Internet connectivity and voice over IP, using the same infrastructure.

The second generation of IDC’s LASER™ Targeted Ad Insertion Platform makes its European debut at IBC 2013. Broadcasters and service providers face licensing, regulatory and copyright issues that cost them millions of dollars in ad revenues. The LASER platform solves these problems and allows television networks and content distributors to maximize their ad revenues by providing targeted local ad insertion, blackout management, and DVB-S/S2 satellite video reception in one cost-effective platform. Regional or local content can be inserted at the edge of the network, significantly increasing the resulting revenue. As a result, broadcasters are no longer constrained by licensing issues, which prevent specific content from being shown in a part of the viewing area.

Bengt Jonsson, VP Sales, Asia Pacific, for Irdeto, explained that the combined strengths of the two companies provide especially important benefits to customers in fast-growing emerging markets: “Irdeto offers a full suite of Media Protection solutions throughout all regions in the world, and has long supported operators in key emerging markets like Russia, Eastern Europe, Asia, Latin America and Africa. Now, those operators can gain a real strategic advantage thanks to the integration with IDC’s solutions.”

“By increasing addressable market size with Digital Tattoo, and opening up targeted ad insertion opportunities with LASER, DTH operators and broadcasters can increase revenues and market share,” said Doug Lowther, CEO of IDC. “In rapidly growing and competitive content markets, that can be a significant competitive advantage.”

At the IBC 2013 Conference in Amsterdam, IDC will exhibit at Hall 1, Stand C29 and Irdeto at Hall 1, Stand D51.