Nagra premieres 4K user experience at IBC 2013Saturday, September 14th, 2013
- NAGRA brings the user experience to new levels with “Project Ultra,” its HTML5 model user interface (UI) for 4K television and connected devices
- Project Ultra unleashes the power of HTML5 to deliver spectacular design and immersive navigation in the limitless 4K media environment
- “Zoomable” user interface leverages the larger 4K screen to deliver an intelligent and intuitive way to search, discover and view content
CHESEAUX, Switzerland — NAGRA, the Kudelski Group (SIX:KUD.S) digital TV business and the world’s leading independent provider of content protection and multiscreen television solutions, introduces a novel approach in content navigation and discovery designed specifically for the Ultra-High Definition 4K environment: “Project Ultra,” the latest innovation from the Silicon Valley-based NAGRA User Experience Studio, premiered at the 2013 IBC Show in Amsterdam.
“4K is making its mark as the next big evolution in television, providing a spectacular viewing experience supported by powerful user interaction possibilities,” said Hubert Rechsteiner, Vice President of the NAGRA UEX Studio. “It also presents a new challenge to service providers, requiring technologies and design principles that can enable an immersive, intuitive and social TV experience that makes the most of the 4K screen real estate. With Project Ultra, we’re tackling that challenge head-on by creating fundamentally new user-optimized schemes for surfing, searching and consuming 4K content.”
And because 4K is all about immersive viewing, Project Ultra’s design minimizes any interference with the content on the big screen while offering advanced yet intuitive navigation and discovery methods both on the television and companion device. Other advanced capabilities include an anticipation engine that places the most relevant content on the first plane; a social discovery mechanism to share content and recommendations with friends; and voice and gesture control for optimized content navigation in the 4K environment.