UK's TalkTalk introduces lower cost YouView set-top boxWednesday, September 25th, 2013
TalkTalk launches new two market-leading packages
TalkTalk today has announced the launch of its Essentials TV proposition, reinforcing its position as the UK’s fastest-growing TV business.
Aimed at Freeview customers looking for a little extra TV but who don’t want to pay a lot, it gives viewers access to catch up TV via a smaller, lower cost YouView set top box, for just £7.50 a month. This is a headline price, not a promotion, and also includes totally unlimited broadband and evening and weekend calls.
It means all of TalkTalk’s 4 million customers can now access TV and significantly expands their target market. There are still over 10 million Freeview homes in the UK.
Customers will get a smaller, lower cost YouView box worth £149, which lets customers enjoy the search, rewind and catch up functionality of YouView but without the ability to record.
TalkTalk’s higher tier Plus TV package offers the ability to record with a YouView + box worth £299.
TalkTalk today also announced that it is extending its relationship with Sky to offer Sky Movies and Sky Sports On Demand – to subscribers of its flexible, one-month Sky Movies and Sky Sports Boosts – at no extra charge. Once fully rolled out, customers will be able to access hundreds of blockbuster movies on demand and Sky Sports catch up and library content on demand via the TalkTalk Player.
Dido Harding, Chief Executive of TalkTalk says: “This is TalkTalk doing what it does best, giving consumers access to exciting new products at unbeatable prices and the launch of Essentials TV underpins our role as Britain’s fastest growing TV service. Each week thousands more homes are signing up to YouView from TalkTalk because of our great value offering. TalkTalk is at an exciting stage of its growth and momentum is only increasing.”
Alongside its Essentials and Plus TV, broadband and phone packages, TalkTalk have also launched a new totally unlimited broadband package.
SimplyBroadband is the UK’s best value totally unlimited broadband, giving consumers broadband at a headline price of just £2.50 a month, so they can be re-assured that theywill always be paying the same low price each month.
For the first time ever, TalkTalk is offering a broadband package with no calling package included and built in bill-control features like the ability to block outgoing calls, so customers will only ever pay for the calls they make. It represents a saving of £250 compared to BT and is aimed at the millions of homes who are currentlyover-paying for broadband and calling packages they don’t use.
All of TalkTalk’s packages – including SimplyBroadband – are totally unlimited and include the UK’s only whole home security service, HomeSafe, free as standard.
In August, TalkTalk announced that it has signed up its 500,000 TV customers to its Plus package, just 11 months after launching its YouView service making it the fastest growing TV business in the UK.