DIRECTV passes 100,000 subscriber mark in Uruguay

Sunday, June 30th, 2013 
URSEC logo

The Uruguayan communications regulator Unidad Reguladora de Servicios de Comunicaciones (URSEC) has released a survey of the telecommunications market in Uruguay up to the end of June 2013.

The number of Pay TV subscribers at mid-year was 620,926, up from 561,268 at the end of June 2012, a 10.6% increase. Over the preceding 12 months DIRECTV Uruguay grew by over 65% whilst the remainder of the market only grew by 3.7%.

Pay TV evolution

             June 2008  June 2009  June 2010  June 2011  June 2012  June 2013
             ---------  ---------  ---------  ---------  ---------  ---------
Subscribers    398,014    438,729    470,314    526,093    561,268    620,926
Penetration                                                  48.9%      53.7%

              End-2008   End-2009   End-2010   End-2011   End-2012
             ---------  ---------  ---------  ---------  ---------
Subscribers    417,206    448,204    491,000    536,812    592,699
Penetration      31.1%      33.3%      36.4%      46.7%      51.4%

Pay TV Market Shares

                                                    June 2012            June 2013  
                                          -------------------  -------------------   Y-o-Y
                                          Subscribers   Share  Subscribers   Share  Growth
                                          -----------  ------  -----------  ------  ------
DIRECTV (Directv de Uruguay LTDA)              62,904     11%      103,911     17%   65.2%
Cablevisión (Bersabel S.A.)                    60,101     11%       61,820     10%    2.9%
TCC (Tractoral S.A.)                           48,520      9%       50,606      8%    4.3%
Nuevo Siglo (Riselco S.A.)                     48,955      9%       49,413      8%    0.9%
Montecable (Monte Cablevideo S.A.)             50,038      9%       47,606      8%   -4.9%
Punta Cable (Consorcio San Fernando)           25,263      4%       27,066      4%    7.1%
Multiseñal (Multicanal S.A.)                   18,251      3%       18,292      3%    0.2%
Cablevisión (Space Energy Tech S.A.)           16,166      3%       18,029      3%   11.5%
Cable Plus (Cable Plus S.A.)                   15,403      3%       16,346      3%    6.1%
Cablevisión (Audomar S.A.)                     14,006      2%       14,903      2%    6.4%
Cablevisión (Visión Satelital)                                      12,228      2%
  Others                                      201,661     36%      200,706     32%
                                          -----------  ------  -----------  ------  ------
TOTAL                                         561,268              620,926           10.6%