Mediaset launches Infinity OTT on Tivùon! platform with Intertrust DRM

Tuesday, December 17th, 2013 
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Mediaset Launches Infinity Internet TV service with Tivùon! and Intertrust’s ExpressPlay Marlin DRM Technologies

  • Italy’s Open Standard Platform is a major innovation in European Internet Television for Providing Rich Value Added Entertainment to Italian Viewers

ROME, Italy and SUNNYVALE, CA — Italian media giant Mediaset and Intertrust® Technologies Corporation today announced that Mediaset’s new Infinity Over the Top (OTT) television service has launched using Intertrust’s ExpressPlay™ Digital Rights Management (DRM) platform to protect valuable video content. Mediaset’s Infinity service is built on the tivùon! system, an open platform for the Italian TV market developed by a consortium comprised of Mediaset, Telecom Italia, and RAI. Tivùon! uses the Marlin open standard as its exclusive DRM, which is built into major brand televisions and a variety of set top boxes in Italy.

ExpressPlay is a one-stop, cloud-based DRM service that provides Marlin DRM protection to content that plays on PCs, smart TVs, set top boxes, game consoles, tablets, and mobile phones. It is based on the Marlin DRM standard that is now broadly deployed in national initiatives and proprietary services in Italy, the United Kingdom, France, China, and Japan. Marlin’s open format has been applauded around the world as the best way to provide future proof and cost effective content protection to consumers.

Infinity TV is a VOD service from Mediaset for streaming movies (including recently released blockbusters) and television serials. A monthly subscription to the service costs 9,99€. The service is available on PCs, tablets, smart TVs, game consoles, and set top boxes. It is also available on devices labeled tivùon! that support Marlin DRM. This includes set top boxes from ADB (models iCan 2850ST and 1850S and 3820T) and LG TVs (platforms H13 and M13).

The service is currently available on TivùSat channel 899, to any user with an ADB device or LG labeled tivùon! and tivùsat HD (or HD-ready). Tivùon! is the new OTT technology certified by Tivù, the Italian technical consortium from Rai, RTI, and Telecom Italia Media. It creates a multi-player, multi-device, open standards-based DRM environment for OTT players eager to reach their customers with a simple, cost effective, solution.

“After a thorough investigation of DRM technologies for the Italian market, we chose Marlin because it is an open standard, pan-European, and allows us the flexibility we need to build out a sophisticated yet user-driven service,” said Alberto Sigismondi, CEO of Tivù. “ExpressPlay provides a scalable and cost-effective solution for building out services for our customers. With ExpressPlay, OTT players can find a robust, ready to use and very cost effective solution for developing their innovative OTT services.”

“Infity and tivùon! are perfect examples of what we built Marlin and ExpressPlay for,” said Talal Shamoon, Intertrust’s CEO. “We are very honored to work with Tivù to develop the tivùon! technology ecosystem and with Mediaset for the Infinity service. ExpressPlay offers Italian service providers and broadcasters with a cost-effective, resilient, and scalable solution that relieves them of the complex task of operating a Marlin-compliant solution, so that they can focus on their core expertise of building world-class services.”

Created in 2005 by Intertrust, Panasonic Corporation, Koninklijke Philips N.V., Samsung Electronics Co. Ltd., and Sony Corporation, Marlin DRM is an open standard content protection technology that provides a unique set of capabilities to manage the relationships between a consumer’s content, devices, and network services. Marlin is commercially deployed in media distribution platforms for audio, video and eBooks worldwide. In addition to Tivù, Marlin has been selected as the content protection technology for broadcast, IPTV, PC, mobile, and embedded systems in national initiatives such as YouView in the UK, HDForum in France, AEDETI in Spain, HbbTV in The Netherlands, and the MITI sponsored IPTV initiative in Japan. Intertrust provides a suite of easy-to-use technologies that provide Marlin DRM functionality for services and devices.