Hungary adds 212,000 digital TV subscribers in 2013

Tuesday, January 28th, 2014
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According to the latest Flash Report released by Hungary’s Office of the National Media and Infocommunications Authority (Nemzeti Média- és Hírközlési Hatóság – NMHH), in December 2013, the number of households with digital television subscriptions in the network of Hungary’s largest broadcasters was 2,048,811, up from 1,836,428 in December 2012.

Satellite (and Hello Digital MMDS) subscribers accounted for 920,945 of the digital total with cable and IPTV accounting for 1,004,637, and Antenna Hungária’s MinDig TV Extra DTT service making up the remaining 123,229.

The flash report is based on data provided on a voluntary basis by Hungary’s largest broadcasters and covers approximately 88 percent of the subscription television services market.

The service providers featured in the flash report are Magyar Telekom Nyrt., Invitel Zrt., UPC Magyarország Kft., DIGI Kft., PR-TELEKOM Zrt., Tarr Kft., ViDaNet Zrt., PARISAT Kft., Hello HD Kft., UPC DTH S.Ã .r.l. and Antenna Hungária Zrt.

Pay TV subscribers (major operators)

                                                      2012
                ------------------------------------------
                    March       June  September   December
                ---------  ---------  ---------  ---------
Cable TV, IPTV  1,863,293  1,860,059  1,884,489  1,907,160
   Digital        725,548    758,913    788,678    835,785
DTH, MMDS         923,968    924,361    920,283    917,863
DTT                57,283     65,012     73,185     82,780
                ---------  ---------  ---------  ---------
Total           2,844,544  2,849,432  2,877,957  2,907,803
   Digital      1,706,799  1,748,286  1,782,146  1,836,428

Estimate for
all operators   3,222,000  3,221,000  3,251,000  3,281,000

                                                      2013            Y-o-Y
                ------------------------------------------  ---------------
                    March       June  September   December     Adds  Growth
                ---------  ---------  ---------  ---------  -------  ------
Cable TV, IPTV  1,927,277  1,939,919  1,965,460  1,988,170   81,010   4.25%
   Digital        891,314    927,889    965,473  1,004,637  168,852  20.20%
DTH, MMDS         915,895    921,401    924,735    920,945    3,082   0.34%
DTT                87,991    100,555    118,305    123,229   40,449  48.86%
                ---------  ---------  ---------  ---------  -------  ------
Total           2,931,163  2,961,875  3,008,500  3,032,344  124,541   4.28%
   Digital      1,895,200  1,949,845  2,008,513  2,048,811  212,383  11.57%

Estimate for
all operators   3,302,000  3,331,000  3,378,000  3,402,000  121,000   3.69%

Market shares (relative to the estimated total for all operators)

                                    2012          2013
                            ------------  ------------
                             June   Dec.   June   Dec.
                            -----  -----  -----  -----
UPC (wired, satellite)      26.8%  26.7%  26.4%  26.4%
T-Home (wired, satellite)   22.8%  22.9%  23.5%  23.7%
DIGI (wired, satellite)     23.2%  23.2%  23.0%  22.5%
Invitel (wired)              3.2%   3.3%   3.5%   3.7%
MinDig TV Extra (DTT)        2.0%   2.5%   3.0%   3.6%
Tarr (wired)                 3.2%   3.1%   3.0%   2.9%
PR-TELEKOM (wired)           2.7%   2.6%   2.5%   2.4%
ViDaNet (wired)              2.6%   2.5%   2.2%   2.1%
Hello HD (wired, MMDS)       1.3%   1.3%   1.2%   1.1%
PARISAT (wired)              0.6%   0.6%   0.6%   0.6%
Other service providers     11.5%  11.4%  11.1%  10.9%

Average number of set-top-boxes installed at subscriber termination points

                   2013
                   Dec.
                   ----
All                1.40
CATV, IPTV         1.19
DTH, HDig          1.64
MinDig TV Extra    1.25