ADB launches GRAPHYNE TV software

Wednesday, May 7th, 2014 
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New Graphyne TV allows service providers to customise for their network deployment and branding

  • New profiles designed to tailor Graphyne TV for target devices from HDMI sticks to multi-room servers
  • New, faster version of Graphyne UX features user-level personalisation and global search

GENEVA, Switzerland — Advanced Digital Broadcast (ADB) [SIX: ADBN] today announced new functionality in its game-changing user experience framework, Graphyne UX, and the launch of Graphyne TV, a bundled offering featuring the Graphyne UX and ADB’s UnifyTV, the recently launched application environment that provides a ‘write once, run anywhere’ set of application programming interfaces (APIs) for the development of multi-screen services.

Graphyne TV supports linear TV, DVR, on-demand, multi-room/multi-screen and OTT. The latest version of Graphyne UX features a new global search function and personalisation at the subscriber level with the integration of user lists, micro banners, and parental locking synchronised across all the screens in the home. Service providers can now customise the Graphyne user experience to match their branding and tailor their deployment to closely match their available network services.

Enhancing flexibility and performance, the new version features profiles that are carefully designed to support different user devices and applications, from HDMI sticks to multi-room servers. Furthermore, a new light version of Graphyne TV supports ADB’s entry-level and legacy set-top boxes. Also new is support for standalone devices for those operators who are not yet ready for multi-screen.

The launch of Graphyne TV gives service providers a complete multi-screen client software solution for the delivery of linear, on-demand, OTT and other services to multiple devices. Graphyne TV enables operators to easily provide exactly the same set of services to all subscribers’ screens, reducing service development costs.

The Graphyne UX is the first user experience to manage and present all media identically – from a user’s photos and music all the way to OTT and DVR content – on any device. It delivers the same fluid, elegant user experience on all devices: set-top boxes, Android HDMI sticks, STBs, Android/iOS tablets/phones and PCs.

By combining the Graphyne UX with UnifyTV, operators have access to UnifyTV’s multi-tier Software Development Kit (SDK) to easily build additional multi-screen applications and services. Support for HTML5 gives operators the flexibility to develop new multi-screen services and easily move to a cloud-based model when required.

Operators have the option to deploy Graphyne TV integrated with ADB’s Epicentro® PMP, enabling operators to remotely manage devices on the home network, using the TR-069 protocol, with a view to fixing any issues before the subscriber notices – reducing support costs.

“Demonstrating pent-up demand for a radical rethink of TV interfaces, Graphyne received a rapturous welcome at IBC last year. Since then we have been incorporating feedback and suggestions from service providers while honing the software to deliver enhanced performance, personalisation and customisation. But the icing on the cake is a stylish interface that makes subscribers eager to start using the service,” said Peter Balchin, CEO at ADB.

Graphyne TV will be on show at ANGA COM on stand Hall 10.2, Booth K15.