DIRECTV US adds 12,000 subscribers; DTVLA adds 361,000 in 1Q 2014Tuesday, May 6th, 2014
DIRECTV Surpasses 38 Million Total Subscribers in the Quarter
- Sky Brasil and PanAmericana add 361,000 net new customers in the quarter, bringing the DIRECTV Latin America and Sky Mexico combined subscriber total to over 18 million
EL SEGUNDO, Calif. — DIRECTV (NASDAQ:DTV) today reported that first quarter 2014 revenues increased 4% to $7.86 billion, adjusted operating profit before depreciation and amortization1 (OPBDA) increased 7% to $2.22 billion, adjusted operating profit increased 7% to $1.51 billion and adjusted diluted earnings per share improved 14% to $1.63 compared to last year’s first quarter.
DIRECTV U.S. Segment
In the quarter, DIRECTV U.S. revenues increased 5% to $6.09 billion compared with the first quarter of 2013 primarily due to strong ARPU growth along with a larger subscriber base. DIRECTV U.S. net subscriber additions of 12,000 were lower than the prior year period primarily due to a higher number of subscriber disconnections associated with the larger subscriber base. Gross additions of 891,000 and the average monthly churn rate of 1.45% were relatively unchanged from the prior quarter. ARPU increased 4.3% to $100.16 mostly due to higher advanced receiver service fees, price increases on programming packages, higher fees for a new enhanced warranty program, as well as increased ad sales and commercial business revenues. These improvements were partially offset by increased promotional offers to new and existing customers. DIRECTV U.S. ended the quarter with 20.27 million subscribers.
Subscriber Data (in 000′s except Churn):
Three Months Ended March 31, 2014 2013 --------- --------- Subscriber Data (in 000's except Churn) Gross Subscriber Additions 891 893 Average Monthly Subscriber Churn 1.45% 1.45% Net Subscriber Additions 12 21 Cumulative Subscribers 20,265 20,105