45+ new entertainment apps coming to Xbox

Twitter, Vine, HBO GO, ShowTime Anytime, Comedy Central, and MLG among 45+ New Experiences Coming to Xbox

Today, just five days from the Xbox: Game On briefing at E3, we are excited to announce that more than 45 new entertainment app experiences are coming to Xbox One and Xbox 360 globally. Some of the most popular experiences such as an optimized-for-TV Twitter integration, Vine, HBO GO, ShowTime Anytime, Comedy Central, Major League Gaming (MLG), and more are scheduled to launch by the end of this holiday season. With these new additions, our catalog will increase by 25%, bringing it to more than 225 apps around the world.

From day one, a core pillar in our vision for Xbox One has been to offer gamers the ability to play blockbuster games and seamlessly switch to the TV shows, movies, and apps they love. With more than 180 apps and entertainment experiences available across Xbox One and Xbox 360 today, entertainment usage on Xbox Live has continually skyrocketed.

“Xbox fans are spending more time than ever on the console, spending more than five hours a day on Xbox One,” said Yusuf Mehdi, Corporate Vice President, Devices and Studios at Microsoft. “Today as we announce new commitments from dozens of our partners, including deep integration with experiences like Twitter and Vine, we hit an important milestone in our journey to deliver unique experiences on Xbox. We’re thrilled to break new ground in social TV experiences like we’re doing with Twitter on Xbox One.”

Watch with Twitter on Xbox One

Twitter will be directly integrated into Xbox One’s TV experience in the U.S. Twitter will be optimized for the biggest screen in your house in a smart, contextual way – offering the ability to see Tweets related to the cable or satellite TV shows you’re watching as they’re happening. Additionally, the Twitter experience on Xbox One will be integrated into the TV listings section of OneGuide where you will be able to see the shows that people are tweeting about in real-time. These shows will also be highlighted in a new “trending” section within OneGuide so you know what’s popular right then and there. A commercial break turns into a quick and easy opportunity to see what other viewers are tweeting about without pulling out your phone, swiping at a tablet, or taking your attention away from your TV.

“People turn to Twitter every day to enjoy and engage in the real-time conversations about their favorite TV shows,” says Jana Messerschmidt, VP Business Development and Platform at Twitter. “We’re enhancing that experience on the Xbox One with a unique Watch with Twitter integration. It will now be easier to discover what shows are trending in real-time on Twitter, tune-in and follow the conversation right from within the Xbox One interface. We are excited to work with the Xbox One team and continue to deliver unique entertainment experiences.”