TIM Brasil STB incorporates ContentWise personalized content discovery

TIM Brasil unveils set top box with advanced personalized content discovery by ContentWise

MILAN, Italy — ContentWise, the all-in-one digital content discovery and recommendations solution, announced today that TIM Brasil has selected its solution to power personalized recommendations and video search for “Live TIM Blue Box”, an entertainment center that integrates Netflix and YouTube for free to air TV channels.

TIM Brasil is a leading mobile operator reaching approximately 93% of Brazil’s urban population and recently introduced its fiber-based fixed broadband service “Live TIM”. Live TIM Blue Box brings a new television offering to Brazilian subscribers, combining off-air digital content with over-the-top services including Netflix and YouTube.

Rogerio Takayanagi, TIM Fiber’s CEO, said, “TIM selected ContentWise because it enables a full ‘recommendation driven’ discovery pattern for each user of Live TIM Blue Box, with a robust set of business capabilities to deliver an integrated content discovery solution.”

The use of content discovery tools is becoming a ‘must have’ feature in today’s TV offerings. ContentWise has created an advanced, real-time discovery and recommendations platform that is built for high-volume digital media, television and video. The ContentWise solution enables TIM to deploy a robust, scalable content discovery platform that includes detailed analytics to ease service creation and management.

“As consumers enjoy an ever-increasing amount of TV and online video content, there is a growing need to be able to efficiently search and find relevant content across different devices. TIM Brasil recognizes the power of recommendations and discovery and the enhanced, personalized experiences it will bring to its users,” said Paolo Bozzola, CEO of ContentWise. “We look forward to being a key component in Live TIM Blue Box success.”