Hungary adds 12,000 pay TV subscribers in 2Q 2014

Monday, July 28th, 2014
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According to the latest Flash Report released by Hungary’s Office of the National Media and Infocommunications Authority (Nemzeti Média- és Hírközlési Hatóság – NMHH), in June 2014, the number of households with digital television subscriptions in the network of Hungary’s largest broadcasters was 2,092,426, up from 1,949,845 in June 2013, up 12,293 from the 2,080,133 at the end of March 2014.

Satellite subscribers accounted for 902,758 of the digital total with cable and IPTV accounting for 1,066,281, and Antenna Hungária’s MinDig TV Extra DTT service making up the remaining 123,387.

The flash report is based on data provided on a voluntary basis by Hungary’s largest broadcasters and covers approximately 89 percent of the subscription television services market.

The service providers featured in the flash report are Magyar Telekom Nyrt., Invitel Zrt., UPC Magyarország Kft., DIGI Kft., PR-TELEKOM Zrt., Tarr Kft., ViDaNet Zrt., PARISAT Kft., UPC DTH S.à.r.l. and Antenna Hungária Zrt.

Pay TV subscribers (10 major operators)

                                                      2013
                ------------------------------------------
                    March       June  September   December
                ---------  ---------  ---------  ---------
Cable TV, IPTV  1,927,277  1,939,919  1,965,460  1,988,170
   Digital        891,314    927,889    965,473  1,004,637
DTH, MMDS         915,895    921,401    924,735    920,945
DTT                87,991    100,555    118,305    123,229
                ---------  ---------  ---------  ---------
Total           2,931,163  2,961,875  3,008,500  3,032,344
   Digital      1,895,200  1,949,845  2,008,513  2,048,811

Estimate for
all operators   3,302,000  3,331,000  3,378,000  3,402,000

                                2014
                --------------------
                    March       June
                ---------  ---------
Cable TV, IPTV  2,019,406  2,036,164
   Digital      1,039,974  1,066,281
DTH, MMDS         917,103    902,758
DTT               123,057    123,387
                ---------  ---------
Total           3,059,565  3,062,309
   Digital      2,080,133  2,092,426

Estimate for
all operators   3,432,000  3,453,000

Market shares (relative to the estimated total for all operators)

                                    2012          2013   2014
                            ------------  ------------  -----
                             June   Dec.   June   Dec.   June
                            -----  -----  -----  -----  -----
UPC (wired, satellite)      26.8%  26.7%  26.4%  26.4%  26.2%
T-Home (wired, satellite)   22.8%  22.9%  23.5%  23.7%  24.2%
DIGI (wired, satellite)     23.2%  23.2%  23.0%  22.5%  22.9%
Invitel (wired)              3.2%   3.3%   3.5%   3.7%   3.9%
MinDig TV Extra (DTT)        2.0%   2.5%   3.0%   3.6%   3.6%
Tarr (wired)                 3.2%   3.1%   3.0%   2.9%   2.9%
PR-TELEKOM (wired)           2.7%   2.6%   2.5%   2.4%   2.4%
ViDaNet (wired)              2.6%   2.5%   2.2%   2.1%   2.1%
Hello HD (wired, MMDS)       1.3%   1.3%   1.2%   1.1%      -
PARISAT (wired)              0.6%   0.6%   0.6%   0.6%   0.6%
Other service providers     11.5%  11.4%  11.1%  10.9%  11.3%

Average number of set-top-boxes installed at subscriber termination points

                   2013  2014  2014
                   Dec.  Mar.  June
                   ----  ----  ----
All                1.40  1.45  1.46
CATV, IPTV         1.19  1.20  1.20
DTH, HDig          1.64  1.74  1.78
MinDig TV Extra*   1.25  1.28  1.29

*Smartcards