Hungary adds 26,000 digital pay TV subscribers in 3Q 2014

Monday, November 3rd, 2014
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According to the latest Flash Report released by Hungary’s Office of the National Media and Infocommunications Authority (Nemzeti Média- és Hírközlési Hatóság – NMHH), in September 2014, the number of households with digital television subscriptions in the network of Hungary’s largest broadcasters was 2,118,076, up from 2,008,513 in September 2013, up 25,650 from the 2,092,426 at the end of June 2014.

Satellite subscribers accounted for 901,643 of the digital total with cable and IPTV accounting for 1,096,073, and Antenna Hungária’s MinDig TV Extra DTT service making up the remaining 120,360.

The flash report is based on data provided on a voluntary basis by Hungary’s largest broadcasters and covers approximately 89 percent of the subscription television services market.

The service providers featured in the flash report are Magyar Telekom Nyrt., Invitel Zrt., UPC Magyarország Kft., DIGI Kft., PR-TELEKOM Zrt., Tarr Kft., ViDaNet Zrt., PARISAT Kft., UPC DTH S.à.r.l. and Antenna Hungária Zrt.

Pay TV subscribers (10 major operators)

                                                      2013
                ------------------------------------------
                    March       June  September   December
                ---------  ---------  ---------  ---------
Cable TV, IPTV  1,927,277  1,939,919  1,965,460  1,988,170
   Digital        891,314    927,889    965,473  1,004,637
DTH, MMDS         915,895    921,401    924,735    920,945
DTT                87,991    100,555    118,305    123,229
                ---------  ---------  ---------  ---------
Total           2,931,163  2,961,875  3,008,500  3,032,344
   Digital      1,895,200  1,949,845  2,008,513  2,048,811

Estimate for
all operators   3,302,000  3,331,000  3,378,000  3,402,000

                                2014
                -------------------------------
                    March       June  September
                ---------  ---------  ---------
Cable TV, IPTV  2,019,406  2,036,164  2,051,111
   Digital      1,039,974  1,066,281  1,096,073
DTH, MMDS         917,103    902,758    901,643
DTT               123,057    123,387    120,360
                ---------  ---------  ---------
Total           3,059,565  3,062,309  3,073,114
   Digital      2,080,133  2,092,426  2,118,076

Estimate for
all operators   3,432,000  3,453,000  3,464,000

Market shares (relative to the estimated total for all operators)

                                    2012          2013          2014
                            ------------  ------------  ------------
                             June   Dec.   June   Dec.   June   Sep.
                            -----  -----  -----  -----  -----  -----
UPC (wired, satellite)      26.8%  26.7%  26.4%  26.4%  26.2%  26.2%
T-Home (wired, satellite)   22.8%  22.9%  23.5%  23.7%  24.2%  24.2%
DIGI (wired, satellite)     23.2%  23.2%  23.0%  22.5%  22.9%  22.9%
Invitel (wired)              3.2%   3.3%   3.5%   3.7%   3.9%   4.0%
MinDig TV Extra (DTT)        2.0%   2.5%   3.0%   3.6%   3.6%   3.5%
Tarr (wired)                 3.2%   3.1%   3.0%   2.9%   2.9%   2.9%
PR-TELEKOM (wired)           2.7%   2.6%   2.5%   2.4%   2.4%   2.3%
ViDaNet (wired)              2.6%   2.5%   2.2%   2.1%   2.1%   2.1%
Hello HD (wired, MMDS)       1.3%   1.3%   1.2%   1.1%      -     -
PARISAT (wired)              0.6%   0.6%   0.6%   0.6%   0.6%   0.6%
Other service providers     11.5%  11.4%  11.1%  10.9%  11.3%  11.3%

Average number of set-top-boxes installed at subscriber termination points

                   2013  2014  2014  2014
                   Dec.  Mar.  June  Sep.
                   ----  ----  ----  ----
All                1.40  1.45  1.46  1.49
CATV, IPTV         1.19  1.20  1.20  1.24
DTH, HDig          1.64  1.74  1.78  1.79