SITI Cable adds 250,000 digital cable subscribers in 4Q 2014

Thursday, February 5th, 2015 
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Digital subscriber base increased to 4.85 million

NEW DELHI, India — The Board of Directors of SITI Cable Network Limited (SCNL) (BSE: 532795, NSE: SITI CABLE EQ) in its meeting held today, has taken on record the unaudited consolidated financial results of the Company and its subsidiaries for the quarter ended 31st December, 2014.

Operational Highlights

New Geography Expansion

  • Company expanded its footprint by entering into newer markets like Nagpur, Pune, Mysore and Dehradun. Company has also made inroads in Phase 3 & 4 towns in Kerala, MP, Gujarat and Maharashtra. These new geographical imprints will further help in consolidating the company’s position as a leading national MSO

Technological Upgradation

  • Existing digital head end at Bengaluru upgraded to State of the Art (Ericsson and Harmonic)
  • SITI will keep the STB seeding momentum ON through proactive seeding in the existing as well as new cities of Phase 3 & Phase 4

Direct Point Acquisition

  • Acquisition of direct points (MSO having direct access to the cable TV customer), initiated in Q2 FY2015, made considerable progress in this quarter. Direct point subscriber base increased to ~40,000

Channels on “a-la-carte” – Step towards increasing ARPUs

  • As per the directive from TDSAT, sports and other select content channels are being offered on “a-la-carte” basis to subscribers in order to empower them with the choice of choosing exactly what they would like to view and make channel packaging more bespoke. This is also expected to be one of the key drivers towards enhancement of consumer ARPUs in the medium to long term
                                         Quarter Ended
                                ----------------------
Operational Metrics             Q2 FY 2015  Q3 FY 2015
------------------------------  ----------  ----------
Cable Universe (Mn)                   10.0        10.5
Digital Subscribers (Mn)              4.60        4.85
Digital Subscribers added (Mn)        0.30        0.25
Broadband Subscribers               48,000      54,000