Lukup launches India’s first fully on-demand TV service

Thursday, October 16th, 2014 
Lukup Media logo

Lukup Launches India’s First Fully On-Demand Television Service

  • Powered by the Lukup Player, the new TV service is set to revolutionize the way consumers access content
  • Lukup will provide the largest array of on-demand channels on Indian television

BANGALORE, Karnataka, India — Lukup Media today announced the launch of India’s first on demand TV service powered by a revolutionary connected device- the Lukup Player. Poised to offer a first-of-its kind experience to consumers, the service aims to transform conventional TV viewing for Indian audiences.

The Lukup TV service aims to deliver a large number of TV channels in addition to those available on cable and DTH platforms. These additional TV channels will have content from multiple genres including movies, shows, lifestyle and sports. Using the Lukup Player, users will also be able to stream content on more than one screen or device – TV screens, tablets, mobile phones, wireless speakers – at any one time. The service includes unlimited recording capacity starting from 500 GB which can be upgraded without limit. Users can also download content on their mobile devices which they can access offline. With no minimum monthly subscription charges, users can pay per view.

The Lukup TV service is available in Bangalore now and will be available across India in phases. The Lukup Player will be online and in retail stores from October, 2014.

Commenting on the launch of the new TV service, Kallol Borah, Chief Executive Officer, Lukup Media said, “Our TV service is designed to meet the requirements of changing lifestyles and consumer behaviour where more and more people want their entertainment when they have time, on a device of their choice and even when they are travelling and away from home. We also want to bring content and channels not available to viewers in India currently and broaden their choice of content substantially.”

Harsha Mutt, Chief Financial Officer, Lukup Media, elaborated, “The television and broadcast industry in India needs an overhaul since customers desire experiential content on a device of their choice, at a time of their liking. To cater to this demand, we are meticulously putting together an elaborate network for delivering content to our customers through an over the top (OTT) TV service. With exclusive content, movies and TV shows available on our video-on-demand platform, we aim to make life easier for our customers, inspiring them to celebrate their joie-de-vivre. Our association with various content providers is a significant step forward in this direction.”