Infomir partners with TVbeat for real-time TV audience measurement

Thursday, April 16th, 2015 
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TVbeat and Infomir join forces to deliver integrated solutions

LONDON, United Kingdom & ODESSA, Ukraine — TVbeat, a TV analytics company delivering real-time TV audience measurement solutions today announced a new partnership with Infomir, a company specializing in manufacturing devices for interactive television service providers. Customers of both companies benefit from this partnership, as they can easily deliver more targeted content covering any business model, anywhere and on any device.

Infomir offers a comprehensive range of products and services that are developed according to their customer’s needs. By partnering with TVbeat, Infomir will be able to increase their customer satisfaction even more through helping to provide personalized and targeted content delivery, offering consumers more relevant content, targeted to their behavior, helping providers to anticipate demand, reduce churn rate and easily adjust their business models and offerings accordingly.

Raivo Rosts, VP of Business Development for the Baltics and CIS at TVbeat said; “We’re very pleased to have partnered with Infomir to create an integrated offering, simplifying the process and making it easier for customers to understand what is happening on their platform from day one. At TVbeat we believe that drawing insights from big data creates value, and we want to put the power back into the operators hands. Operators want cutting edge products; by partnering with Infomir who specialises in these products, we believe this integrated offering is what they are looking for. People are now watching TV across multiple devices at a time and where it is convenient for them, so our solution really helps operators analyse all this data, and make fact-based decisions. This exciting partnership demonstrates more progress for TVbeat as we expand across Europe.”

Alexander Sazhyienko, Head of Project Management at Infomir said; “In the world of electronic entertainment, there is a clear struggle in trying to grab audience’s attention. The operators are craving substantial data about subscribers’ behavior and preferences, as it will help them to increase content quality by directing the resources right to the content preferred by viewers. TVbeat offers a solution responding to modern market needs and allowing our customers to enter a new level of interaction with subscribers. We are eager to assist our partners in the development of high-end products and we are interested in providing user-friendly and high-quality products to operators”.