Hisense to integrate DivX HEVC in its 4K Ultra HD TVs

Wednesday, May 27th, 2015 
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Hisense to Integrate DivX® HEVC Solution From NeuLion to Provide 4K Ultra HD for Its Digital Televisions

  • DivX HEVC Adoption Helps Accelerate the Transition to 4K and Future Proofs Devices for Upcoming 4K OTT and TV Everywhere Services

PLAINVIEW, NY — NeuLion, Inc. (TSX: NLN), a leading technology product and service provider that specializes in the digital video broadcasting, distribution and monetization of live and on-demand content to Internet-enabled devices, today announced that Hisense, the fourth largest global TV manufacturer, will integrate support for DivX® HEVC Ultra HD video playback into its 4K TV product portfolio. The addition of DivX HEVC technology enables Hisense Ultra HD televisions to deliver a consistent, high-quality video experience up to 4K to consumers globally.

“DisplaySearch reports that global shipments of Ultra HD screens reached 6.4 million in 2014, with China accounting for 60% of the market. More recently, Strategy Analytics forecasts that one in 10 US homes will have a 4K TV by 2016,” explained Erin Magee, Director of Marketing at Hisense USA. “With such a vibrant local market and ever increasing global reach, it was crucial for Hisense to add best-in-class 4K video support powered by DivX HEVC to our digital TV portfolio. DivX HEVC lets us deliver stunning UHD viewing experiences, helps to future-proof our upcoming products for 4K OTT streaming services and ensures that our existing offerings support the latest decoding standards.”

“We are pleased to partner with strong television brands like Hisense to enable 4K video experiences of the highest quality and allow consumers to enjoy stunning playback of the growing amounts of DivX 4K video,” commented NeuLion CEO Kanaan Jemili, Ph.D.

The DivX Certified® program for consumer electronics devices allows IC and OEM customers to quickly bring to market mobile and consumer electronics products that support DivX HEVC playback up to 4K. The solution supports an advanced feature set for media playback including multi-language subtitles and audio tracks, trick-play track for smooth fast forward and rewind, chapter points for quick scene navigation, and resume playback across devices.

In 2014, DivX HEVC received a Best Ultra HD Codec award from Ultra HDTV Magazine for its DivX 10 software and MainConcept HEVC SDK.