D-Smart chooses Broadpeak dynamic CDN for OTT offering

Tuesday, June 23rd, 2015 
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D-Smart Chooses Broadpeak Solution to Cost-Effectively Manage Peaks in Multiscreen Live Video Consumption

  • Utilizing Broadpeak’s umbrellaCDN, D-Smart Can Dynamically Offload OTT Traffic to Third-Party CDNs

RENNES, France — Broadpeak, a leading provider of content delivery network (CDN) technologies and live and video-on-demand (VOD) servers for cable, IPTV, OTT, hybrid TV, and mobile operators worldwide, today announced that Turkish DTH provider D-Smart has deployed Broadpeak’s umbrellaCDN™ solution to support its OTT service offering. Using Broadpeak’s award-winning CDN selection tool, D-Smart can dynamically offload traffic to third-party CDNs in order to address peaks in live video consumption. By allowing D-Smart to manage many simultaneous live sessions, with minimum investment in network infrastructure, umbrellaCDN ensures the best quality of experience (QoE) for end users at an optimum cost.

“Recently, we began offering viewers an exclusive look at our OTT service with promotional-free viewing of specific popular live events, with the end goal of attracting new customers to our OTT service subscription. To accommodate the anticipated peaks in OTT video consumption, we needed an advanced CDN solution capable of managing a large number of simultaneous sessions without compromising quality,” said Erdoğan Şimşek, Chief Technology Officer at D-Smart. “As a longtime customer, we have come to trust Broadpeak’s experience in video streaming technologies. umbrellaCDN is one of the industry’s only software-based solutions for CDN selection, bringing us unparalleled flexibility and cost savings while guaranteeing a superior QoE for end users.”

D-Smart is taking advantage of umbrellaCDN’s offload feature to distribute traffic from its own CDN, provided by Broadpeak, to a mix of different CDN service providers. Through this capability, D-Smart can set rules to automatically extend its on-net CDN with off-net capacity. By doing so, D-Smart benefits from greater flexibility and can tap into virtual CDN resources to extend its on-net video streaming system. This is especially useful during special events such as football competitions, which attract a large viewing audience. In addition, umbrellaCDN provides D-Smart with detailed analytics and real-time monitoring that can be used to identify trends in audience behaviors across their different CDN systems.

“OTT content is extremely popular with consumers, especially for live sporting events,” said Jacques Le Mancq, president and CEO of Broadpeak. “By deploying our umbrellaCDN solution, D-Smart can balance traffic between multiple CDNs, as needed, guaranteeing QoE for all end-users even during events generating a large audience.”

umbrellaCDN can also be used by operators to select the best CDN for any content according to operator-defined, rules-based criteria such as end-user geolocation, end-user Internet service provider, group of content, time of the day, and QoS.