Pan-African pay TV platforms set to boomWednesday, September 16th, 2015
African operators lead regional pay TV surge
Pan-African pay TV platforms are set to boom, according to a new report from Digital TV Research. According to the Eastern Europe Middle East & Africa Pay TV Operator Forecasts report, pay DTT platform GOtv will gain 5.84 million subs between 2014 and 2020 to reach 7.50 million – more than quadruple its 2014 total. Rival StarTimes will experience similar growth to climb by 4.39 million. GOtv’s sister operator and satellite TV platform DStv will gain 4.32 million subs and satellite TV platform Canal Plus 1.34 million.
The Pan-Arab satellite TV services will also add subs, with beIN Sports up by 768,000 and OSN by 630,000. Other big strides will take place in Russia, with Tricolor up by 2,473,000, Orion by 910,000 and Rostelcom by 873,000. Liberty Global will add 869,000 subs in Central and Eastern Europe.
Top five EEMEA pay TV operators by subscribers (000)
2014 2020 ------ ------ Tricolor (Russia) 10,919 Tricolor (Russia) 13,392 Rostelecom (Russia) 7,966 DStv (pan-Africa) 12,055 DStv (pan-Africa) 7,740 Rostelecom (Russia) 8,839 Liberty Global (Eastern Europe) 4,122 GOtv (pan-Africa) 7,498 Cyfra Polsat (Poland) 3,539 StarTimes (pan-Africa) 6,131
Source: Digital TV Research
Tricolor, Russia’s low-cost satellite TV platform, will remain the largest pay TV operator by subscribers. Pan-African DStv will climb to second place; rocketing by 56% to 12.06 million subs. Sister company GOtv will occupy fourth place by 2020. Rival StarTimes will also show strong growth.
Pay TV subscriptions for the 112 operators across 33 territories covered in the report will nearly double from a collective 56.5 million in 2010 to 102.1 million by 2020. Covering 182 platforms, these operators represent more than 90% of the region’s pay TV subscribers.
However, not all of the operators will add subscribers, with 14 expected to decrease between 2014 and 2020. Romania’s RCS-RDS will lose 477,000 TV subs between 2014 and 2020, followed by pan-Arab ART (down 293,000) and Hungary’s Digi TV (down by 88,000 subs).
Top five EEMEA pay TV operators by subscription & VOD revenues ($ million)
2014 2020 ------ ------ DStv (pan-Africa) 2,718 DStv (pan-Africa) 3,963 Liberty Global (Eastern Europe) 1,629 Liberty Global (Eastern Europe) 1,982 Digiturk (Turkey) 1,020 Digiturk (Turkey) 1,081 Cyfra Polsat (Poland) 586 Canal Plus (pan-Africa) 958 OSN (pan-Arab) 579 OSN (pan-Arab) 903
Source: Digital TV Research
Total subscription and VOD revenues for the 112 operators will nearly double between 2010 and 2020 to almost $15 billion. DStv will remain the wealthiest operator over the forecast period, followed by Liberty Global. However, Russia’s Tricolor, the largest pay TV operator by subscribers, does not even make it into the top 10 operators by revenues.
DStv will also be the biggest winner; increasing revenues by $1,246 million between 2014 and 2020. Sister company GOtv will follow by adding $545 million. More African growth will come from Canal Plus (up $484 million). Pan-Arab beIN will climb by $443 million.
These revenues are for subscriptions and VOD only, and therefore do not include other revenues such as broadband, telephony, advertising, equipment sales and rental, etc.