UK's Freesat announces technology partnership with LG

Partnership will offer viewers access to subscription-free satellite channels on their TVs

LONDON — Freesat, the subscription free satellite TV service, and LG Electronics (LG), leading global consumer electronics manufacturer, today announce a strategic partnership to provide the Freesat service on LG’s new and existing satellite enabled smart TVs.

LG will launch Freesat channels on the new LF650 and LF630 TVs, in screen sizes ranging from 32” to 55” and fully compatible with LG’s market-leading Magic Motion Remote Control. The new range of Freesat-enabled LG TVs will be available from leading high street retailers.

In a first for Freesat, LG will also support the service across its existing TVs. Owners of satellite-compatible TVs will gain access to over 200 subscription free TV and radio channels, with many in high definition, via a software rollout to customers.

Commenting on the partnership, Andy Mackay, UK Commercial Director, LG Consumer Electronics, said: “We’re excited to bring the Freesat offering to our new and existing smart TVs. We are committed to offering people the latest technology innovations, with which to enjoy their favourite content, and this partnership helps us to ensure LG customers are getting access to the very best.”

Matthew Huntington, Chief Technology Officer at Freesat, said “Freesat is delighted to be partnering with LG to offer Freesat on its range of new and existing satellite TVs. LG has built an important position in the UK market, repeatedly positioning great products at the right price. Partnering with Freesat will provide customers even better choice, with over 200 channels, completely subscription free, this partnership between LG and Freesat is offering viewers something special.”