KommAustria Awards Mobile TV Network Contract to MEDIA BROADCASTThursday, March 6th, 2008
BONN — MEDIA BROADCAST, a service provider for the broadcasting and media industry, has received approval from the Austrian regulatory authority KommAustria to establish and operate a national multiplex platform for mobile, terrestrial broadcasting in Austria. This means that the company can begin creating a DVB-H network as groundwork for the availability of mobile TV service just in time for the start of the European Soccer Championships.
MEDIA BROADCAST received support throughout the application process from wireless communications providers Hutchison 3G Austria (3), ONE, and other national and international media companies.
“We’re very pleased with the award of this contract for mobile television in Austria,” commented MEDIA BROADCAST CEO Helmut Egenbauer. “We share our goal of creating a successful partnership with major significance for Austria with programming providers as well as wireless communications and service providers from the telecommunications, broadcasting and media sectors,” the CEO added.
On June 1, 2008, MEDIA BROADCAST (formerly T-Systems Media&Broadcast) will take the first step by establishing mobile TV in Vienna, Salzburg, Innsbruck and Klagenfurt, all of which will be broadcasting the European Championships, as well as in other major Austrian cities. This will enable 40% of Austrians to receive 15 national and international television programs in addition to four Austrian radio programs in digital quality on any DVB-H-compatible mobile phone. The second step is set for completion by the end of 2008 and will provide 55% of the population in the coverage area with mobile TV service. Individual wireless communications providers will be responsible for marketing encrypted mobile TV programs.
Hutchison 3G Austria (3) and ONE have already announced that they will be offering their customers mobile TV via DVB-H technology. Talks with other potential partners from the wireless communications sector are currently underway.