45% of Western European broadband homes have a smart TV

Parks Associates research finds 45% of European broadband households own a smart TV, with the highest percentage in Germany, where over 50% of broadband households have this Internet-connected CE device. The research firm will address the changing CE business models and opportunities for OTT video services in the EU connected home at the tenth-annual CONNECTIONS™ Europe – IoT: Connected Entertainment and the Smart Home, 10-11 November, at the NH Grand Hotel Krasnapolsky in Amsterdam.

“Europe has served as an early market for new online video services,” said Brett Sappington, Director, Research, Parks Associates. “As the wave of OTT video breaks across European markets, new opportunities for partnerships are opening up among OTT services, CE manufacturers, and pay-TV providers. At CONNECTIONS™ Europe, we will explore the unique value of the user interface, the role of devices such as smart TVs and streaming media devices, and future opportunities that will shape the progression of OTT video services.”

Sappington will discuss the connected entertainment research from Parks Associates’ Connected Consumer in Europe during two sessions at CONNECTIONS™ Europe.