57% of Western European households own at least one connected CE device

Tuesday, November 24th, 2015 
Parks Associates logo

Parks Associates announces new research on the connected consumer in Europe

  • Adoption of Internet-connected CE is 57% of Western European broadband households

Adoption of Internet connected CE Devices among Western European Broadband Households - U.K., Germany, France, Spain

DALLAS, TX — Parks Associates today announced results for its landmark consumer research project Connected Consumer in Europe, which surveyed broadband households in the U.K., Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions. The project found that approximately 9% of these Western European broadband households own at least one smart home device and 57% own at least one Internet-connected CE device.

“Service providers and OEMs continue to introduce new offerings in Europe, bringing new value propositions and driving increased adoption and future purchase intentions of smart home and connected CE devices,” said Stuart Sikes, President, Parks Associates. “Currently 45% of broadband households in the U.K., Germany, Spain, and France have a smart TV. Regarding future purchases, 33% of these broadband households plan to purchase a smart home device in the next 12 months.”

Additional research on European broadband households:

  • Nearly 10% in the U.K., Germany, Spain, and France have a home control system.
  • Pay-TV adoption is 50% in Spain, 87% in Germany, 74% in the U.K., and 75% in France.
  • 33% of U.K. broadband households used the iPlayer online video service in the past 30 days.