Accedo powers Mediaset Spain's Mitele OTT TV serviceWednesday, December 9th, 2015
Accedo Grants Mediaset España A Seasonal Wish
- OTT TV Service “Mitele” Goes Live On Samsung Smart TVs
MADRID, Spain — Accedo, the global market leader in TV application solutions, today revealed that it has partnered with Spain’s largest TV network, Mediaset España, to launch it’s OTT TV service “Mitele” on Samsung Smart TVs ahead of this year’s holiday season. The service is fully powered by Accedo’s award winning application management solution, Accedo AppGrid®, making it both highly configurable and flexible.
A compilation of Mediaset’s España most popular TV content all in high definition “Mitele” went live on December 3rd and comprises TV series, news and a dedicated channel for Big Brother. Initially exclusive to Samsung Smart TV viewers, “Mitele” will launch on additional devices in 2016.
“It was particularly important to us to launch “Mitele” on Samsung Smart TVs ahead of the holiday season when most people have more time to watch.” commented Jorge Martín Ibarra, Development Director, Mediaset España. “Accedo AppGrid’s® flexible and modular approach to application management, enables us to stay ahead of the curve, while remaining cost-effective by maximising our traffic and usage.”
The “Mitele” application was developed using the Accedo VIA® Development Kit (VDK) and connected to Accedo AppGrid® for maximum cloud configurability. Being able to manage the application in this way, means that Mediaset can update and customize the application dynamically, according to user behaviour and extend in line with their business growth.
“With nearly six in ten Spaniards watching television on the go(1), it makes perfect sense for Mediaset España to make its OTT service as widely available as possible across networks and devices,” commented Michael Lantz, CEO, Accedo.
“We are very happy to partner with the #1 Television network in Spain. Mediaset España is the perfect long term partner to innovate together in the dynamic Spanish OTT space” commented Jerónimo Macanás, Vice President Southern Europe and Latin America, Accedo. “The new Mitele multiscreen service will provide an unprecedented innovative offering to its audience while opening new business opportunities for Mediaset España.”
1. Source – Arris Consumer Entertainment Index 2015