Freeview UK Sales Hit an All-time HighTuesday, March 11th, 2008
Freeview today confirmed that sales for 2007 hit an all-time high with 9.7 million Freeview branded products sold, up 64% year-on-year. The Gfk Q4 figures also reflect the success of Christmas sales with 3.8 million purchases, Freeview’s best quarterly figures to date.
Freeview Playback, which now accounts for half of the total digital TV recorder market, received a festive boost with sales jumping by 78% in December. The total number of Freeview Playback products stood at more than a quarter of a million by the end of 2007 and reflects the appeal of the brand’s ‘no subscription’ offer as consumers look to adopt more advanced digital recording technology for both first and second sets in the home.
Digital TV (iDTV) and set top box (STB) sales continued to be strong during Q4 with 2.1 million iDTVs being sold in the quarter, an increase of 133% on the previous year. Sales of Freeview set top boxes, largely bought to convert second sets, are still growing by 27% year-on-year and there are around 19 million second sets remaining to convert.
Commenting on the figures, Ilse Howling, Freeview’s General Manager, said:
“Freeview continues to be a truly compelling offer and the latest sales figures further cement our position as the most popular digital platform in the UK. More than half the homes in the country now have Freeview and the value of Freeview Playback is set to grow further for these homes and the millions of others with additional sets still to convert.”