Pay TV subscribers in Russia up 3.7% in 2015

Thursday, February 11th, 2016 
TMT Consulting logo

According to preliminary estimates from TMT Consulting, in 2015 the number of pay TV subscribers in Russia reached 39.4 million. The total was 3.7% up year-on-year, compared with a growth rate of 8.6% for 2014.

The growth leader in terms of technology was IPTV which grew by 20.2% to 5.52 million subscribers. Although IPTV has a smaller share of the market than satellite TV, this high growth rate meant that for the first time IPTV added around the same number of subscribers over a year as DTH TV. Both added approximately 0.9 million in 2015. Cable TV, on the other hand, was less successful with subscribers down 1.5%, leading to a reduction in market share for this technology of 3 percentage points.

Despite cable TVs losses, it remains the most popular pay TV technology in Russia, accounting for 46% of connections, followed by satellite with 40% and IPTV at 14%.

Growth Rates

            2014   2015
           -----  -----
IPTV       23.0%  20.2%
Satellite  13.5%   5.8%
Cable       1.4%  -1.5%
           -----  -----
All         8.6%   3.7%

Top-5 Russian pay-TV operators (subscribers, thousands)

Operator         2015    2014  Growth%
-------------  ------  ------  -------
Tricolor TV    11,800  10,919     8.1%
Rostelecom      8,600   7,983     7.7%
ER-Telecom      2,801   2,585     8.4%
Orion Express   2,800   2,580     8.5%
MTS*            2,745   2,696     1.8%

* Excluding satellite TV subscribers