Kaltura powers Viacom18's VOOT VoD serviceWednesday, April 6th, 2016
Viacom18 ropes in Kaltura OTT TV to power its digital VOD service VOOT
- New ad-based VOD service launched with around 17,000 hours of content
MUMBAI, India and NEW YORK, NY — Kaltura, the leading video technology company, today announced that it is powering Viacom18’s newly launched digital VOD service VOOT. The ad-supported video streaming service had launched, last week, with close to 17,000 hours of domestic and international content, from a multitude of popular channels associated with Viacom18, including the flagship Hindi GEC- Colors, Nick, MTV India among others. Viacom18 is a joint venture between Viacom Inc. and India’s Network18.
Kaltura’s globally acclaimed OTT TV platform is known for its flexibility, scalability, and quick time-to-market. Kaltura OTT TV also offers Viacom18 the option to add additional advanced monetization options across all major platforms and devices in the future. Viacom18 will also leverage Kaltura’s market leading Universal DRM solution
Kaltura’s OTT TV combined with Viacom18’s visionary user experience strategy, allows subscribers to enjoy the best-in-class personalized viewing experience, including advanced content discovery, an intelligent recommendation engine, favorites, and watch lists.
VOOT includes over 17,000 hours of existing content, as well as original content created specifically for VOOT, and a huge collection of Kids animated/cartoon characters suitable for consumption by children between three and ten years.
“In this space, product and technology both play complementary pivotal roles. While we are focused on enhancing the engagement through our entertaining content and a truly differentiated UX/UI, leveraging the best of technical knowhow will lead to a more enriching viewing experience for our consumers. Kaltura’s OTT platform allowed us to bring about a host of differentiated features in a very short timeframe and helped us to tap into the team’s expertise derived from their many large-scale global OTT deployments.” explained Gaurav Gandhi, COO, Viacom18 Digital Ventures.
“Viacom18 is a powerhouse in the Indian market and a highly reputed driving force in the media and entertainment industry. We are truly honored to be the vendor of choice to power VOOT,” said Ron Yekutiel, Kaltura Chairman, Co-founder and CEO. “Asia Pacific is a tremendous growth area for Kaltura and we are seeing great demand for our wide range of OTT TV, enterprise, and education video solutions across the region.”