Hybrid cloud technology to drive global Cloud DVR market

Thursday, June 16th, 2016 
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Growing Demand for Hybrid Cloud Technology Predicted to Drive the Global Cloud DVR Market Until 2020, Says Technavio

LONDON — According to the latest research study released by Technavio, the global cloud direct video recorder (DVR) market is expected to grow at a CAGR of more than 30% until 2020.

This research report titled ‘Global Cloud DVR Market 2016-2020’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various application segments, including satellite, IPTV, and hybrid.

“With the growing prominence of IPTV, an increasing number of households will likely replace their satellite DVRs with IPTV DVRs in the future. Furthermore, hybrid DVRs will grow rapidly as these are compatible with both, satellite and IPTV connections. This segment will pose as the most attractive market for vendors during the forecast period,” said Ujjwal Doshi, one of Technavio’s lead analysts for consumer electronics research.

Global cloud DVR market by type 2015

Satellite 37.67%
IPTV 33.18%
Hybrid 29.16%
Source: Technavio research

Global satellite cloud DVR market

In 2015, the satellite cloud DVR market was valued at USD 560.7 million. The market for satellite DVRs is rapidly declining due to the increasing popularity of more advanced technologies like IPTV DVR and hybrid DVR. Consumers from North America and Western Europe are rapidly upgrading their satellite DVRs to these latest technologies due to which this segment’s share will likely decline during the forecast period.

However, the declining market share in North America and Europe has coincided with increasing acceptance of satellite DVR in developing countries like China, India, and Brazil. This segment offers high-value proposition to vendors and they are likely to invest on STB hardware to provide DVR and other traditional functionalities integrated with cloud services to compete against IPTV services, which have similar functions.

The market is experiencing significant growth in Africa, the Middle East, and South America where the penetration of satellite DVRs is relatively low.

Global IPTV cloud DVR market

In 2015, IPTV cloud DVR market was valued at USD 493.9 million. The increasing demand for IPTV has fueled the growth of the IPTV DVR segment worldwide. People are opting for IPTVs, as the DVR can store the video content received in the form of IP packets. With video on demand services becoming the mainstream of IPTV use, the penetration of cloud DVR is going to increase during the forecast period.

An IP-based platform provides significant opportunities to personalize the TV viewing experience and makes it more interactive. Operators can include interactive program guides that enable subscribers to search for content by the title or the actor’s name. TV operators also provide picture-in-picture functionality that allow viewers to surf for content without closing the program that is currently being viewed. This platform also enables viewers to look at a player’s statistics while watching a game. It allows viewing of the content through a different perspective by controlling the camera angle.

Global hybrid cloud DVR market

In 2015, the hybrid cloud DVR market was valued at USD 434.1 million. Hybrid cloud DVR is a combination of IPTV and hybrid DVRs. It supports normal satellite input and signal transmitted through the internet. This segment is considered to be the future of global cloud DVR through which one can access the internet and over-the-top services and store on demand content.

Its rapid market growth is propelled by the need to spend time with family in a fast-paced world. Hybrid DVR can store- broadcast as well as broadband content from the consumers’ television. The technology is versatile as DVR enables the TV to be used for accessing the internet and receiving satellite broadcast.

Vendors are innovating new services such as on-demand services, push-video on demand, and specialized internet access to increase the average revenue per user (ARPU). DVB (Digital Video Broadcasting) services range from free-to-air to pay-TV.