Samsung adds Marlin DRM to HbbTV 2.0 Smart TVs for Italy

Tuesday, October 18th, 2016 
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Intertrust and Samsung Expand Marlin DRM to Deliver HbbTV 2.0 for Italy

SUNNYVALE, Calif. — Intertrust Technologies Corporation and Samsung Electronics Co., Ltd. today announced a partnership that will expand digital rights management (DRM) standardization for digital media. Under the agreement, Samsung will ship Marlin DRM software in its HbbTV 2.0-enabled Smart TVs for users in Italy. HbbTV 2.0 is an open standard that allows adopters to combine traditional IPTV services with new over-the-top (OTT) Internet video distribution. The solution will be available in early 2017 to video service providers in Italy, where both companies enjoy a strong partnership with TivùOn!, a joint venture owned by Mediaset, RAI and Telecom Italia.

Intertrust and Samsung are both founders of the Marlin DRM open standard, which is currently the world’s leading open standard for DRM used extensively in Europe, China and Japan. DRM technology is an essential ingredient in music and video Internet distribution and allows content and service providers to monetize and protect their assets and services. Intertrust has created a rich set of products for Marlin DRM from software SDKs to cloud services, software and hardware tamper resistance technologies, and partnerships that meet the approval of Hollywood’s strictest security standards.

TivùOn! launched in July 2016 using Marlin DRM and technology from the Multimedia Home Platform (MHP). TivùOn! has announced plans to transition to HbbTV 2.0 in 2017.

“We warmly welcome this announcement,” said Alberto Sigismondi, chief executive officer of Tivù. “We designed the TivùOn! Platform with a strong emphasis on open standards to provide our viewers with the richest set of cost-effective and futureproof products and services. The Intertrust-Samsung partnership is a major step in ensuring that our viewers in Italy enjoy an outstanding experience, and we look forward to other European broadcasters and service providers following the use of open standards in this way.”

“Intertrust and Samsung have worked together for years to build Marlin, an open standard for DRM that brings together the world’s leading consumer electronics companies with Intertrust’s expertise in distributed secure systems and standardization,” said Talal G. Shamoon, Intertrust’s chief executive officer. “The adoption of Marlin DRM in national ecosystems in Italy, the United Kingdom, and in China and Japan is a clear demonstration of how open systems resonate well with those who wish to provide consumers with products and services that are not dependent on the technology agendas of large proprietary platform providers.”

Links: Intertrust; Tivù; Samsung