Paywizard integrates with Cisco's Infinite Video Platform

Companies to demonstrate Paywizard’s ability to drive subscriber acquisition, ARPU and churn reduction for pay-TV operators with Cisco Infinite Video Platform at NAB

LONDON — Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, is pleased to announce that global technology provider Cisco has welcomed the company as the latest vendor to integrate its solution into Cisco’s Infinite Video Platform, which enables broadcast-quality video on any device.

“Paywizard use big data and analytics to identify decision moments around how and when users make purchasing decisions,” said Adam Davies, Product Marketing Manager, Infinite Video Platform, Cisco Systems, in a company blog. “Paywizard complement our data driven approach, enhancing the rich data we gather, store and analyse to generate deep customer insight.”

Cisco’s Infinite Video platform allows pay-TV service providers to create personalised viewing experiences across an array of devices, while reducing the cost of delivery per subscriber. Integrating the award-winning Paywizard Agile solution will allow operators to use Agile’s Decision Moments Dashboard to seamlessly track the progress of subscribers through each stage of their customer journey, using insights to precisely guide service entitlement and effective marketing promotions and offers.

Bhavesh Vaghela, Paywizard’s Chief Executive Officer, explains: “Pay-TV operators employing Cisco’s Infinite Video platform can use Decision Moments to engage prospects and subscribers in a highly informed way, combining transactional and CRM data with their own content consumption data to gain deep insight into their customers. This will arm providers with the customer intelligence necessary to trigger precise activity around each Decision Moment in the subscriber journey, helping them drive acquisition and reduce churn.”

Paywizard Agile and the Decision Moments dashboard will be available for demonstration at NAB Show 2017, the world’s largest media, entertainment and technology event, in Las Vegas April 24-27. For a demo, come by Paywizard’s booth at the show (#SU9204CM).