Frankly launches Raycom Media's mobile and OTT appsThursday, May 4th, 2017
All RaycomTV Markets in 17 States Now on Frankly Mobile Apps Platform
SAN FRANCISCO — Frankly Inc. (TSX VENTURE: TLK) (Frankly), a leader in transforming local TV broadcast and media companies by enabling them to publish and monetize their digital content across multiple platforms, has officially launched Raycom Media’s comprehensive mobile and Over-The-Top (OTT) applications. The rollout includes 78 Android and iOS apps to the Frankly Mobile Apps platform, which will reach communities across 17 states. In addition, Frankly has launched 10 Fire TV apps on the Amazon Store and has 10 Apple TV apps in progress, with plans for 58 more Apple TV and Fire TV apps to go live by the end of the second quarter of 2017. The mobile and OTT apps are expected to contribute to increased revenues for Q2 2017 and will bring the total number of mobile apps enabled on the Frankly platform to 216 on both Android and iOS, representing a 57% growth in the number of apps on the Frankly platform.
“The launch of Raycom’s mobile and OTT apps represents a huge milestone for Frankly and is the culmination of an incredible collaboration between Raycom and our entire team,” said Edison Cruz, VP and Product Manager of Mobile and OTT for Frankly. “A key part of our strategy is expanding our mobile apps and OTT business, which we believe will be a significant growth catalyst for the future. Providing additional services to one of the nation’s largest broadcasters is a testament to the quality of Frankly’s platform and validates our continued efforts to increase our offerings within our existing customer base, which was a major tenant of our thesis in acquiring WorldNow in 2015,” Cruz continued.
Frankly’s app platform is a seamlessly integrated offering within its Content Management System (CMS) and is highlighted by its innovative App Management System, which will allow each Raycom station to manage the configurations of all their mobile apps with updates through a backend service. This functionality augments the customer’s ability to iterate on content strategy and make improvements to their app experience without having to publish new builds to the Apple App Store and Google Play Store.
“After evaluating many options in the market, we selected the Frankly mobile and OTT platform because we believe it is a market leader in user experience and technology,” said Clay McNeill, Director of Digital Media Operations and Product for Raycom Media. “Frankly’s mobile and OTT apps will enable Raycom to further its mission of providing compelling content for our local communities and enable rich storytelling using the latest platforms to engage our audience across more than 40 markets throughout the United States.”