Freeview Australia to launch platform upgrade in JuneMonday, May 8th, 2017
Major Freeview Plus upgrade announced
Freeview Australia will launch a significant upgrade to its award-winning Freeview Plus platform in June this year, offering a more simplified user experience and sophisticated look and feel for the catch-up service.
The new platform will join the world-first and award winning Freeview FV mobile app in Freeview’s suite of products that are designed to make watching free-to-air TV more convenient and flexible than ever before.
“Australians are now watching more than one billion minutes of catch-up TV every month*. Freeview is at the forefront of broadcast technology globally, and this upgrade will ensure we continue to offer the very best catch-up viewing experience,” said Freeview CEO Liz Ross.
Freeview Plus is a hybrid digital television service that provides access to catch-up free-to-air programming on TVs and led the world when it launched in 2014, winning local and international accolades for its ground-breaking technology and user interface.
“This time 10 years ago, Australian viewers only had access to five free-to-air channels, whereas today we have more than 25. TV is everywhere and any time, and with catch-up services supplementing traditional TV viewing, we have certainly entered the golden era of TV,” said Ross.
There are around 2.2 million TV receivers in Australia that are Freeview Plus-enabled with an 85% connection rate.
The updated service will also incorporate new brand architecture for the Freeview brand which was revealed today.
Developed by March One, the refreshed branding includes a new logo and tagline, “Even better than free”.
* OzTAM VPM 28 Day Rolling Report