PeerLogix, Narrative I/O collaborate to provide real-time OTT dataThursday, June 1st, 2017
PeerLogix, Narrative I/O Enter Into Collaboration to Provide First Real-Time Marketplace of Live OTT Data
NEW YORK, NY — PeerLogix, Inc. (the “Company”) (OTC PINK: LOGX), the established standard for tracking non-subscription based over-the-top (“OTT”) engagement data, today announced a partnership with Narrative I/O, a Data Commercialization Platform making the data economy more transparent and efficient. This partnership will allow buyers in Narrative’s marketplace to purchase PeerLogix’ OTT engagement data. This consists of over 170 million households watching television programming, movies, or listening to music, around the world in real-time.
Over 70% of North American internet traffic is now streaming video and audio according to internet intelligence company, Sandvine. Yet, usage, consumption and measurement results are not freely available due to data silos and friction in the data economy, of which PeerLogix is one of the few providers of such data to these content providers.
Underlying Narrative’s platform is a rapidly growing data economy in need of a marketplace that allows for transparency, discovery and ease of transaction. There are many buyers and sellers sitting on the sidelines because data transaction is just too hard. Giving buyers and sellers the tools to both acquire and monetize raw data assets will help to reduce friction and opacity and in the process of doing so, dramatically increase the participants in the data economy.
PeerLogix chose Narrative as its platform and launch partner for its plethora of real-time OTT engagement data. Buyers on the platform will have access to a demographic group that consists of OTT viewers of mainstream television programming and film, that the advertising and other industries have spent significant resources to access historically.
“Having access to real-time viewership data is the holy grail, yet is not something currently available to a linear TV industry traditionally reliant on weekly paneling results,” said Ray Colwell, Chief Executive Officer for PeerLogix. “Our partnership with Narrative not only provides additional avenues for the buy-side of the industry to activate ad-buys across OTT audiences, but also opens up new potential revenue opportunities to both financial and consumer research industry clients who desire real-time media consumption data, to base investment decisions and planning, buying and attribution decisions, respectively.”
Bryan Everett, President of Narrative I/O, commented, “Narrative’s data commercialization platform helps to counter a sell-side discovery problem we find PeerLogix and many other companies run into when looking to fully realize the potential scope of their monetization opportunity. The contribution of PeerLogix’ data asset delivers a new level of granularity and reach for buyers that want to take advantage of targeting and measurement across OTT audiences. We’re excited about what both companies can deliver to the market under this new partnership.”