PeerLogix Partners with Neustar to propel OTT audience segmentationThursday, June 22nd, 2017
PeerLogix Partners with Neustar to Propel Over-the-Top Audience Segmentation to Advertisers and Brands
NEW YORK, NY — PeerLogix, Inc. (OTC PINK: LOGX), the established standard for tracking non-subscription based Over-the-Top (OTT) engagement data, today announced a partnership with Neustar, Inc., a trusted, neutral provider of real-time information services, as a preferred data onboarding provider to expand PeerLogix’s data distribution to data management and demand-side platforms. This strategic partnership will enable clients of PeerLogix to execute highly targeted cross-channel advertising campaigns powered by a global audience of 170 million households of Over-the-Top television programming, movies, games and listeners of music.
Neustar Data Onboarding was selected because it provides one of the most precise, scalable, secure, and privacy-friendly data onboarding capabilities in the market. PeerLogix’s OTT audience data will now be available to drive programmatic campaigns via industry-leading data management and media platforms. Partners such as Lotame and Narrative, as well as leading DSPs, will have access to PeerLogix data at scale, powered by Neustar Data Onboarding™.
“Marketers want to use their CRM data for better targeting and activation across all devices and channels, but to do that, they need to be able to on-board it accurately and with maximum reach. Neustar Data Onboarding, which is grounded in identity resolution across people, places and things, gives marketers what they need to activate their audiences across multiple channels, screens and formats,” said Julie Fleischer, Vice President, Product Marketing, Marketing Solutions, Neustar. “PeerLogix selected us to assist their clients in creating lasting customer experiences through better segmentation, digital targeting, and improved media campaign performance.”
Neustar Data Onboarding employs Neustar’s OneID® system and extensive partner ecosystem to eliminate the low-quality linkages that lead to media waste. And because Neustar can tie multiple customer identifiers to a single target, a brand’s media strategy remains efficient and effective across all channels.
“Until now, a unified approach for targeting across OTT audiences has been a large challenge for advertisers,” said Ray Colwell, Chief Executive Officer for PeerLogix. “Together with Neustar, we are empowering an industry historically fraught with data silo and now brands will be able to precisely target based on specific television show, genre, film, actors and actresses, musical artists, and many other custom audience types increasingly in high demand.”
Neustar Data Onboarding is grounded in reliable, accurate, and continuously updated consumer segmentation information, which supplies advertisers with the necessary data-driven insights needed to deliver personalized marketing with consistency. Combining the market-leading capabilities of Neustar and PeerLogix, clients will be able to take advantage of precise audience segmentation capabilities in the media and entertainment vertical for execution across multiple channels such as social, mobile, display and retargeting.