Dolby and Netflix offer combined Dolby Atmos and Dolby Vision streaming experienceWednesday, June 28th, 2017
Dolby Laboratories and Netflix Partner to Deliver the First Global Combined Dolby Atmos and Dolby Vision Streaming Experience to Consumers Around the World
SAN FRANCISCO — Today, Dolby Laboratories, Inc. (NYSE: DLB) announced commitment from Netflix to deliver the first global combined Dolby Atmos and Dolby Vision high-dynamic range (HDR) streaming experience to consumers around the world. Netflix members will soon be able to experience Okja, the critically praised Netflix Original Film, in both formats. Additional supported titles are coming soon, and the catalog will continue to grow.
“Netflix and Dolby share the same vision for delivering spectacular experiences to consumers,” said Giles Baker, Senior Vice President, Consumer Entertainment Group, Dolby Laboratories. “With consumers already able to experience Dolby Vision on Netflix, it was a natural continuation of our partnership to bring a new level of immersive audio with Dolby Atmos to Netflix members around the world.”
Dolby Atmos delivers an immersive sound experience that places and moves audio anywhere around you, including overhead, so that viewers feel as if they are in the middle of the story. Leveraging the high-dynamic range innovation that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colors using dynamic metadata and Dolby’s intelligent display mapping engine in each playback device.
“With the addition of Dolby Atmos support on Netflix, we are enabled to deliver the most cutting-edge experience to our global members and provide another creative tool to the artists,” said Greg Peters, Chief Product Officer, Netflix. “I’m excited for Netflix members all over the world to be able to get a theater-quality experience in the comfort of their own homes.”
The combined Dolby Atmos and Dolby Vision streaming experience from Netflix will be available on 2017 LG OLED TVs pending an update soon.
Today on Xbox, consumers can access Dolby Atmos content when connecting their console to a Dolby Atmos enabled home theater system, TV or soundbar, or via headphones using the new Dolby Atmos for headphones feature available for purchase through the Dolby Access app in the Xbox Store. The 2017 lineup of LG OLEDs already have built-in Dolby Atmos capabilities that create an immersive soundscape around you without the need to connect to an external Dolby Atmos enabled system.
Over time, Netflix plans to roll out support to additional devices, making the Dolby Atmos and Dolby Vision combined experience more accessible to Netflix members around the globe.