Australians streaming more than 1.5 billion minutes a monthFriday, August 11th, 2017
Almost 7 million Australians now streaming 1.5 billion minutes of TV each month
Flexible TV viewing is on the rise, with 6.9 million(1) Australians streaming more than 1.5 billion minutes of catch-up and live streaming content in the past month, according to the latest OzTAM VPM 28 Day Rolling(2) and Live Streaming(3) reports.
The figure represents a 25% increase in television streaming over the past four months and a shift in the behaviours of Aussie TV audiences as they embrace new technology and platforms to access free-to-air OTT content.
The increase in audience size shows a record number of Australians streaming Free Video on Demand (FVOD). Of the 6.9 million Australians streaming OTT content, 5.8 million of those were watching FVOD, maintaining FTA’s strong dominance, compared to the 4.3 million Australians streaming Subscription Video on Demand (SVOD).
Freeview CEO Elizabeth Ross said: “On top of solid appointment viewing with FTA broadcast television being viewed by 83.7% of people each week, Aussies are also choosing to watch additional content at a time, and in a way, that suits them best.”(4)
“Whether it’s catch up TV on TV screens, or live streaming their favourite drama during the evening commute on a mobile, flexible OTT, TV viewing is on the rise. Australian broadcasters are leading the world through innovation and investment into making their content available on different platforms and devices, and Australians are taking full advantage,” said Ross.
The promotion of engaging content across tenplay, 9Now, PLUS7, ABC iview and SBS on Demand has also contributed to the increase, with free programming such as SBS’s The Handmaid’s Tale, Network Ten’s The Bachelor Australia, ABC’s Utopia, Seven’s Yummy Mummies and Nine’s Australian Ninja Warrior resonating with Australian audiences.
Last month, Freeview revealed a major upgrade to its HbbTV service Freeview Plus, with new features designed to simplify content discovery and offer a more personalised user experience. There are currently around 2.3 million TV receivers in Australia that are Freeview Plus-enabled with an 85% connection rate.
In November last year, Freeview launched Freeview FV, a world-first mobile app which delivers live streaming from 20 free-to-air TV channels and catch-up content from all broadcasters with just one click. Freeview FV has since been updated to support Chromecast.
Freeview is the free digital television service in Australia which delivers clever, easy-to-use digital products so Australians can watch their favourite TV programs, anywhere, anytime.
1. Nielsen Unique DRM Audience June 2017 – Live and on-demand streaming audience
2. OzTAM Video Player Measurement (VPM) 28 day rolling report – Report coverage: 09/07/2017 – 05/08/2017
3. OzTAM Video Player Measurement (VPM) 7 day live streaming report – Weeks 28-31
4. Australian Multi-Screen Report, Q1 2017