Fragmentation of Mobile TV Broadcasting Here to Stay

SCOTTSDALE, Ariz. — There is a fragmentation of standards for digital mobile TV broadcasting–just as we have NTSC, PAL, and SECAM for analog TV–that appears to be the way of the future, reports In-Stat. In digital mobile TV broadcasting, several standards are being used, several mainly in one country, and that situation is likely to continue in the future, the high-tech market research firm says.

Recent research by In-Stat found the following:

• The most popular mobile TV broadcast services are those that are offered without a subscription, as in Japan and South Korea. However, mobile TV broadcast services are viewed by many as a way to generate revenue, so many of the mobile TV broadcast services will be subscription-based.
• DVB-H is the most widely used digital mobile TV broadcast standard, in terms of number of operators having launched services.
• Analog mobile TV broadcast viewers will outpace digital mobile TV broadcast viewers and subscribers in 2009.
• Worldwide mobile TV broadcast subscription revenue will reach US$12 billion in 2012.

Recent In-Stat research, Worldwide Mobile TV Broadcasting: Analog a Viable Option (#IN0804056MBS), covers the worldwide market for mobile TV broadcasting. It provides analysis of mobile TV broadcasting standards and services in several regions. It also contains forecasts of mobile TV broadcast subscribers and viewers, annual average revenue per subscriber (ARPU), and subscriber revenue by region through 2012.