EBS signs metadata deal with UK's ITV

Industry-leading metadata provider EBS signs major exclusive deal with ITV

EBS, the leading full-service provider of EPG and VOD metadata for platforms and channels worldwide, has announced a major new deal with the largest commercial family of channels in the UK, ITV. The deal sees EBS providing its extensive range of EPG metadata services to ITV’s impressive portfolio of 10 channels, spanning 17 regions.

Building upon our successful partnership for which EBS delivered ITV Choice for African and Asian platforms, as well as ITV Box Office PPV events, the new partnership will allow ITV to maximise their value as an integrated broadcaster, delivering accurate and comprehensive world-class metadata to a variety of affiliates and platforms worldwide.

Key services supplied to ITV by EBS include: EPG data, press listings, image-led weekly and seasonal highlights and extensive editorial services using its bespoke software solution Pawa2.

“We’re extremely pleased to be extending our existing relationship with EBS to include work across our portfolio of channels, and to be making further use of their Pawa2 metadata solution in the process,” said Ian Cottrell.

“Pawa2 is incredibly easy to use, providing us with both exceptional visibility and comprehensive control of all of our programme metadata and scheduling information. We look forward to seeing this new partnership in action.”

EBS’ Pawa2 is a multi-platform, multi-territory, scalable software solution that drives content discovery. Pawa2 provides ITV with a streamlined, fully integrated data workflow capable of delivering a real-time, anytime service. It is also a practical and sophisticated solution to the issues that many broadcasters and content owners now face when sending data to multiple platforms in a number of different formats, languages and time zones.

In addition, Pawa2 will enable ITV to future-proof their metadata offering, particularly in the ever-emerging VOD and DTO market. This will allow ITV to unlock new growth opportunities both domestically and internationally.

EBS Managing Director Keith Bedford says, “This is a major deal for EBS, and we are very excited to make this announcement.”

“As viewers take more and more control of when, where and on which device they access content, the challenge for broadcasters like ITV is to make sure their content is always front and centre, and with exceptional EPG data. We’re very proud to be working with such a well-respected brand, who is leading the way in our ever-shifting media landscape.”