Videology and Yospace partner on addressable TV advertising

Tuesday, September 5th, 2017 
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Videology partner with Yospace to deliver end-to-end Addressable TV Advertising Solution

LONDON — Videology, a leading software provider for converged TV and video adverting, has announced today a technology partnership with Yospace, a leading provider of Dynamic Ad Insertion solutions to broadcasters. The two companies will collaborate to offer a full end-to-end addressable advertising solution across multiple platforms and devices.

Yospace’s world-leading server-side Dynamic Ad Insertion technology for live simulcast boasts a global customer list that includes DIRECTV, ITV, Channel 4 and BT Sport. When combined with Videology’s advanced forecasting and decisioning capabilities, broadcasters can control the ads that are seen by each viewer at both an individual and household level based on not only campaign targeting, but also taking into account TV compliance rules while also maximizing yield in real time.

“We are delighted to be adding Yospace to our growing list of major technology partners around the globe. By partnering with Yospace, Videology’s clients can seamlessly leverage Yospace’s market leading platform, ultimately driving better outcomes for TV advertisers and broadcasters alike” says John Tigg, SVP Enterprise Solutions at Videology.

“Fully addressable advertising sits at the forefront of broadcaster thinking now, while server-side Dynamic Ad Insertion, particularly for live simulcast, is a critical element for it. Videology have built a strong reputation both in advanced inventory optimisation and forecasting as well as a robust programmatic infrastructure. We’re delighted to welcome them as a partner.”says Tim Sewell, CEO at Yospace.

Videology and Yospace will be presenting a demonstration of their combined platforms on Yospace’s stand at IBC. Find them at 14.C18 in the Content Everywhere Hall.

Links: Videology; Yospace